Dual "DIGIC III" Image Processor
Developed to maximize performance between the capture and recording
stages of digital photography, the EOS-1D Mark III’s Dual "DIGIC
III" chips give the camera two of Canon’s newest processing units,
working in parallel, to dramatically enhance image quality and deliver
the speed and power needed to combine 10 million pixels and 10 frames
per second. The latest-generation DIGIC III Image Processor works in
concert with Canon’s new CMOS sensors to achieve even higher levels
of performance. The entire electronic system is totally re-designed,
giving the camera its incredible combination of speed and image quality.
Digital noise is significantly reduced in shadow areas, and color reproduction
is superior.

Dual "DIGIC III" Image Processors
Highlight Tone Priority
By expanding the range from the correct level (18% gray) to the maximum
allowable highlight level, the gradation from the grays to the highlights
becomes smoother and loss in highlight detail is minimized. This vital
Custom Function lets photographers get even better detail in bright
highlights, even in contrasty lighting conditions. It’s beneficial
for nearly any form of professional work, where a user may encounter
bright highlight areas where he or she wants to preserve details. Finally,
there’s no impact on the camera’s shooting speed or burst
rate when Highlight Tone Priority is engaged.

"Picture Style" settings
With Picture Style technology and the 1D Mark III, photographers can
recreate characteristics of their favorite films. Color, saturation,
sharpness and contrast settings create noticeable variation in the saved
image. In addition to six preset Picture Styles (Standard, Portrait,
Landscape, Neutral, Faithful and Monochrome), users can create three
additional settings for their particular photographic style.

| Setting |
Description |
Saturation |
Sharpness |
| Standard (default setting) |
Vivid, sharp images; usable in a wide variety of conditions;
optimal for direct printing without post-processing |
high |
slightly high |
| Portrait |
Soft texture and beautiful expression of skin color |
slightly high |
slightly low |
| Landscape |
Extremely bright, saturated and sharpened images, with emphasis
on blue and green color saturation |
high green-blue |
high |
| Neutral |
Low saturation and contrast for easy adjusting during post-processing
|
low |
none |
| Faithful |
Accurate reproduction of the subject's colors based on colorimetric
data; assumes 5500K light source |
low |
none |
| Monochrome |
Monochrome expression similar to silver halide film in black
and white; for color filter work |
none (monochrome) |
slightly high |