Color creativity with digital cameras has undergone enormous development and evolution since the advent of EOS DIGITAL cameras. The results of that progress have now been incorporated into Picture Style. Many functions have traditionally had to be adjusted through the Color Matrix and Developing Parameters. Picture Style integrates these into a display that is intuitive and unambiguous for professionals working with photographic data. Selecting the optimal Picture Style is like selecting the best film for the subject or desired photographic expression. By making this selection, you can create digital data fine-tuned for certain characteristics the moment the shutter is released. Picture Style makes it possible to produce images with the same characteristics regardless of the EOS DIGITAL camera used.