LAKE SUCCESS, N.Y., October 28, 2011 – For the eleventh consecutive year, Canon U.S.A., Inc., a leader in digital imaging, today announced its parent company, Canon Inc., has been ranked among the top 50 of the 100 Best Global Brands for 2011 by Interbrand, the leading brand consultancy. The Company, which placed 33 for the third year running and enjoyed a two-percent increase in brand value from 2010, is ranked as one of the top electronics manufacturers and the number three overall Japanese company on the list.
"This prestigious distinction reaffirms Canon's position as an innovative industry leader, dedicated to meeting the diverse needs of our customers throughout the world," said Bunji Yano, senior director and general manager, Corporate Communications, Canon U.S.A. "The Canon brand is recognized for its rich 70+ year heritage of delivering rich technology while continuing to strive to be an environmentally conscious organization."
According to Interbrand, "Canon continues its leadership position in the consumer digital camera market with a stable of innovative products and a loyal customer base. In a fiercely contested category, the brand is setting itself apart from the pack through its devotion to corporate citizenship." The consultancy also recognized Canon for its environmental sustainability initiatives and product recycling programs, as guided by the Company's corporate philosophy of Kyosei.
Interbrand's ranking method looks at the ongoing investment and management of a brand as a business asset, meaning its method takes into account the many ways in which a brand touches and benefits its organization. The three key aspects that contribute to the brand assessment are: the financial performance of the branded products or services; the role of the brand in a consumers' purchasing decision process; and the strength of the brand.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With more than $45 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks fourth overall in patent holdings in the U.S. in 2010†, and is one of Fortune Magazine's World's Most Admired Companies in 2011. Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.
† Based on weekly patent counts issued by United States Patent and Trademark Office.
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