LAKE SUCCESS, N.Y./PARK CITY, Utah, January 19, 2012 – Canon U.S.A., Inc., a leader in digital imaging solutions and the Official Digital Camera of The Sundance Film Festival, will screen "when you find me," produced by two-time Academy Award® winner Ron Howard, and directed by his versatile daughter Bryce Dallas Howard, on January 26 and 27 at 6 p.m. and 7:15 p.m. at the Holiday Village Cinema. Attendees will be able to view the short film, the final product of "Project Imagin8ion," the first user-generated photo contest to inspire a Hollywood film.
After receiving nearly 100,000 submissions, the eight winning photos were chosen by Ron Howard, setting the stage for his next production. The film "when you find me", shot using Canon cameras including the new Cinema EOS System and DSLR cameras and lenses, tells the story of two sisters whose childhood bond is tested by a tragedy they are too young to understand. Alternating between the past and present, the short film is an emotional fable of two people coping with loss in very different ways and what it takes to find peace within yourself and reconciliation with the ones you love. The screening will also include the "Project Imagin8ion Making Of" movie, which provides a behind-the-scenes look at the project's journey.
"'when you find me' is just one example of how the world of storytelling on screen has been drastically changed," said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A. "At this year's Sundance Film Festival, we wanted to tap into the increasing accessibility and usability of digital SLRs with our speaking series and workshop, EOS HDSLR Storytelling."
The common goal for filmmakers remains to suspend the viewer in a sweeping visual and emotional reality. Canon will present "EOS HDSLR Storytelling: One Tool Endless Potential" at the New Frontier Microcinema, The Yard, on Thursday, January 26 and Friday, January 27 from 2:30 p.m. - 4:30 p.m., bringing together speakers Shane Hurlbut, ASC, of Hurlbut Visuals and Patrick Moreau of stillmotion, to highlight how they achieve their vision with varied production crew sizes using Canon EOS equipment.
Festival attendees will also be able to tap into the inspiration of "Project Imagin8ion" with the "Frame Your Imagin8ion" sweepstakes for the chance to win a Canon EOS DSLR kit. Street teams will be dispersed throughout the festival, handing out special "Project Imagin8ion" picture frames to encourage consumers to capture photos that best represent each of the eight movie themes that were featured in the "Project Imagin8ion" contest. Consumers can then upload their photo at the Canon booth (first floor of the Festival Co-op at 608 Main Street) and be entered into the sweepstakes with one winner chosen each day.
The Canon experience at The Sundance Film Festival is coordinated by Canon U.S.A.'s agency of record, Grey NY and Alliance, the entertainment and lifestyle marketing division.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With more than $45 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks fourth overall in patent holdings in the U.S. in 2010†, and is one of Fortune Magazine's World's Most Admired Companies in 2011. Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.
† Based on weekly patent counts issued by United States Patent and Trademark Office.
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