LAKE SUCCESS, N.Y., January 15, 2013 – Canon U.S.A., Inc., a leader in digital imaging solutions, has rolled out a consumer-safety initiative that will promote awareness of a consumer electronics industry-wide issue: the risks of using counterfeit accessories for digital cameras and camcorders, especially batteries and chargers. Counterfeit products are fake replicas of the real products, designed to take advantage of the superior value of the real product. These fake accessories are produced in a manner that is increasingly more difficult for average consumers to identify. Purchase of these products can lead to potentially dangerous results. Unlike genuine Canon products, counterfeit accessories may not meet government and industry safety standards and may overheat, smoke, melt, ignite and may cause bodily injury and property damage.
In support of this initiative, a digital campaign, with the tagline, "Play it safe. Power your Canon with Canon Power" was launched on January 8, advising consumers to avoid counterfeits by purchasing products through established retail channels. In addition, the Canon USA Website has been enlisted to educate consumers on the Canon batteries and chargers most frequently counterfeited and to provide helpful tips to spot them.
"Canon takes safety seriously and, as good corporate citizens, we want to inform and educate so that consumers are aware of the risks counterfeit products pose," said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A. "We will be rolling out an initiative over the next few months, encouraging consumers to help play it safe with genuine Canon power when making an investment in a camera or camcorder and its accessories, so that they may continue to enjoy the quality experience they expect from us."
For more information, visit www.usa.canon.com/aboutcounterfeits.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $45.6 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2011† and is one of Fortune Magazine's World’s Most Admired Companies in 2012. In 2012, Canon U.S.A. has received the PCMag.com Readers' Choice Award for Service and Reliability in the digital camera and printer categories for the ninth consecutive year, and for camcorders for the past two years. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.
† Based on weekly patent counts issued by United States Patent and Trademark Office.
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