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Canon U.S.A. Extends Its Corporate Commitment to Environmental Responsibility To Its New imageRUNNER ADVANCE Family

New Models Expected to Have Significant Positive Impact on the Environment

Las Vegas, September 22, 2009 – Further advancing its corporate commitment to environmental responsibility throughout the entire product life cycle, Canon U.S.A., Inc., a leader in digital document imaging and corporate social responsibility, is taking another step towards helping to ensure the sustainability of our environment with the introduction of its new imageRUNNER ADVANCE family.

The imageRUNNER ADVANCE Series, a new document services platform that seamlessly blends hardware, software and service to advance modern business environments, is the first solution from Canon developed using the Company's Life Cycle Assessment product design system. From production, usage, and end-of-life, Canon's Life Cycle Assessment system is designed to assess a product's CO2 eemissions and explore avenues to reduce those emissions and minimize environmental impacts at various stages of a product's life, helping end-users to maximize cost and resource efficiency.

"Committed to the corporate philosophy of Kyosei, Canon strives to achieve harmony between people, our products and the environment, and our latest line of imageRUNNER ADVANCE products takes this commitment to the next level," said Sam Yoshida, vice president and general manager, Imaging Systems Group, Canon U.S.A. "Canon views superior product development and environmental responsibility as working hand-in-hand, and a natural obligation as we work to fulfill the expectations of our stakeholders, beginning with our customers, our employees and the local communities in which we operate.

"Our new product line is proof positive that with innovative design and smarter technologies we can offer cleaner, more environmentally conscious products that continue to meet customers' growing needs," added Yoshida.

Canon's commitment to the environment and green technologies is reflected throughout every phase of the product life-cycle of these new models, including:

  • Reducing Carbon Emissions – Through the Life Cycle Assessment system, the new series is expected to reduce CO2emissions by more than 30 percent over previous models by focusing on each stage of manufacturing, energy use and logistics. These models, which are designed to be the smallest and lightest in their class, with less packaging to make transportation more efficient, are the first Canon offerings to make use of 100 Percent Recycled Plastics and Bio-Plastic materials in select parts.
  • Maximizing Energy Efficiency – The series, which meets and exceeds ENERGY STAR standards, realizes an up to 75 percent reduction1 in overall power consumption over previous models thanks to a number of advanced technologies, including the use of White LED Array technology in the devices' image reader, and the use of Canon's Proprietary Image Sensor technology versus traditional CCD sensors. Also, new fusing technologies reduce overall power consumption in the new models to 1W or less in Sleep Mode*.
  • Reducing Pollution – These devices exceed the toughest global regulations set by the European Union's RoHS Directive in restricting hazardous substances and minimize the use of lead in steel, copper and aluminum materials. The RoHS Directive requires the restriction of six specified hazardous substances, while Canon currently restricts the use of 24 such substances.
  • Conserving Resources – Each imageRUNNER ADVANCE model comes equipped with a number of paper-, toner- and energy-saving features, aiding in cutting costs and conserving resources. Also, with long-life parts and high-yielding supplies, customers can maximize uptime and reduce the amount of materials consumed during the product life cycle.
  • Canon's Commitment to the Environment

    Canon's commitment to the environment is an extension of its corporate philosophy of Kyosei – all people, regardless of race, religion or culture, harmoniously living and working together into the future. Canon U.S.A. protects future generations by helping to preserve natures most valuable resources through the support of a wide range of environmental education and conservation initiatives including: the Canon Envirothon, one of North America's largest high school environmental education competitions; the Arbor Day Foundation; the PBS NATURE Series; and scientific research and education programs at Yellowstone National Park. Canon also established the industry's first and longest-running Toner Cartridge Return Program in 1990. To- date, more than 190,000 tons of toner cartridges have been diverted from landfills. In addition, the Company has one of the world's largest Environmental Management Systems with more than 700 locations under the ISO-14001 Certification. For more information, visit www.usa.canon.com/environment.

    About Canon U.S.A., Inc.

    Canon U.S.A., Inc. is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked third overall in the U.S. in 2008†, with global revenues of US $45 billion, is listed as number four in the computer industry on Fortune Magazine's World's Most Admired Companies 2009 list, and is on the 2008 BusinessWeek list of "Top 100 Brands." At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – "all people, regardless of race, religion or culture, harmoniously living and working together into the future" – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.

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    † Based on weekly patent counts issued by the United States Patent and Trademark Office

    All referenced product names, and other marks, are trademarks of their respective owners.

    1 Based on testing comparing the imageRUNNER ADVANCE C5051/C5045 and the Color imageRUNNER C5185.

    * With the imageRUNNER ADVANCE C9000 PRO Series, power consumption is 1.5W.