Canon's unwavering commitment to equipping an ultra-thin, clean-profiled ELPH with 12x zooming power required a redesign of the lens, sensor and other technologies. This pursuit of perfection paid off, creating the world's thinnest camera* with a 12x zoom. At an astonishingly thin 0.76 inches, it is significantly slimmer than competitors' 12x zoom models.
*As of January 9, 2012
12x Optical Zoom and 28mm Wide-Angle Lens
Newly designed to custom-fit the PowerShot ELPH 520 HS digital camera's incredibly thin profile, the camera's 12x Optical Zoom and 28mm Wide-Angle Lens is a marvel of optical technology. The Wide-Angle lens gives you more to work with in every shot, adding depth, perspective and grandeur as called for. Landscapes, city scenes, family shots and more all benefit from the extra width. With a 12x Optical Zoom, no shot is beyond your reach. You'll love the flexibility it gives you when shooting: from a single vantage point you can capture an unlimited number of different images simply by zooming in and out. It also incorporates the latest in Canon UA lens technology, suppressing lens aberration for outstanding image quality throughout the entire zoom range. The camera's sensor was specifically designed for this lens, so even at the long end of the zoom images are bright and clear.
UA Lens Technology
Pioneered by Canon, UA Lens technology makes possible compact lenses with remarkable optical performance. By using molded glass with an ultra-high refractive index in aspherical lens elements, Canon has succeeded in reducing lens size while significantly reducing image aberrations. Another stellar example of cutting-edge Canon optics, UA Lens technology helps make PowerShot digital cameras pocket-friendly and capable of astounding image quality.
I bought this camera to replace my old SD300 from 2002, was looking forward to its zoom capability and its small size (it fits nicely in my old leather case). This 520HS camera has been a big disappointment. Its Auto function is constantly struggling to focus and so many of my photos and videos have turned out blurry. It very rarely engages the flash, causing lots of photos in low lighting to come out dark. I've tried taking the same shot with this camera, with my old SD300, and with my sister's 2012 110HS, sadly the shots from this camera consistently come out worst. It's shocking that an 11-year old SD300 does better than this new technology! Another complaint is the controls, which are not quite the same as the other Elphs so there is a bit of a learning curve (not a big deal), but several functions require additional button clicks than on other Elphs (very irritating). On the positive side: the zoom is wonderful, but suffers from the Auto focus problem so it ends up not being very useful after all. I do like the bigger display viewer in the back compared to the tiny one on the old SD300, but it's not much better than the one on the 110HS. I also like the compact feel and square edges of the casing. It's a well made camera but the software/firmware for the Auto function and for flash control needs to be fixed. In summary: skip this product, save your money and buy a 110HS instead or wait till they fix the software/firmware on this model.
July 27, 2013
Video transfer problem
A pretty decent camera, especially for the price. I've had it over a year and the main issue I have is that when I try to transfer videos I've taken 1gb or higher, it NEVER works. I can view the film on the camera itself, but can't play it on my computer from the camera or transfer it to the computer. This is very annoying as I've had to delete a number of videos I took and would have liked to keep :/ It's such a weird issue because 1gb or lower video files transfer and play just fine. A firmware update could probably fix this but I know we won't be getting one :/
July 4, 2013
Disappointed But Has Potential
I'm a long time Canon camera enthusiast and enjoy both their DSLR cameras and their digital ELPH series for the most part. This camera looks great on paper and has some very impressive specs. However in practice this camera suffers from some bad firmware compared to other cameras I've used. I use this camera a lot at concerts and vacations and the "auto" mode seems to have a difficult time focusing and determining whether to shoot in macro mode or standard. This can become quite annoying when you're trying to take a picture of a mountain and it can't focus because it thinks the mountain is .4 inches away. I've had even worse luck when trying to zoom in and then auto-focus. Sometimes the camera just "gives up" and can't focus on the subject.
The same thing happens in movie mode where the camera can lose focus so easily and then the only way to regain focus is to zoom all the way out again and then slowly zoom back in.
I believe the hardware is actually really good in this camera because when you get a clear shot the quality is superb (and moderately superb in a concert setting) and I'm pretty sure that the issues could be fixed with a software/firmware update. However unfortunately it doesn't look like Canon will update the firmware any time soon as it's been over a year since we've seen any update.
I'd recommend skipping this camera until they've been able to correct for these issues. It's frustrating when the guy taking a picture with his iPhone can get clearer/better pictures than you with a dedicated piece of camera hardware.
April 13, 2013
A great camera in a small package
This is a great camera in a very small package. I purchased it because of its size and portability. I use it in the intelligent auto mode most of the time and I have been pleased with the results. It has a sophisticated operating system which takes a little study at first. I like the menus as they are similar to other Canon cameras that I own. I have the instruction book on my smart phone and on my tablet for ease of reference. It is a good camera for social and family events. I use the tracking auto focus. The switch buttons are small for large fingers.
December 18, 2012