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PowerShot SX700 HS Red

High-End, Advanced Digital Cameras
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PowerShot SX700 HS
Item Code: 9339B001
Estimated Retail Price: $349.99

Features

Powerful Zoom, Spectacular Image Quality.

30x Optical Zoom
No matter the situation, you can be confident that the PowerShot SX700 HS camera's genuine Canon 30x Optical Zoom (35mm equivalent: 25–750mm) will capture images with exceptional brilliance and clarity. Canon's innovative Intelligent IS system analyzes camera movement and applies the best shake correction method for the shooting situation – allowing you to focus on framing and capturing your shot. And Zoom Framing Assist delivers automatic tracking, so you can easily reframe long-zoom shots without losing your subject. Even the camera's easy-to-grip shape is specifically designed for a secure hold and steady shooting.


Zoom Framing Assist
The PowerShot SX700 HS camera has the telephoto reach to capture subjects a long distance away using its powerful 30x Optical Zoom. At maximum telephoto, however, it can be challenging to track a moving subject. The Zoom Framing Assist seek function makes it much easier to use the camera's powerful zoom lens. When you press and hold the Zoom Framing Assist function button, the camera will automatically zoom out to include a wider angle of view, enabling you to more easily locate your moving subject. Once you find it, releasing the button will cause the lens to return to its original zoom position, intelligently keeping the subject in focus until you're ready to shoot and capture the perfect close-up moment. You can even make zoom adjustments while the button is pressed, with an animated assist frame that makes viewing easy. When the button is released, the lens will return to the adjusted zoom position.

You can also use Zoom Framing Assist to keep your subject's face the same size in your frame no matter how they move. Tap the Zoom Framing Assist function button to detect your subject's face. As your subject retreats and advances the camera automatically zooms in and out so their face remains the same size. It's especially useful for capturing the expressions of fast-moving children. And, for even more convenience, the Zoom Framing Assist function is also available when shooting video.