Performance

Select PowerShot models feature extremely powerful Optical Zooms for tremendous coverage and superb shooting reach. With the amazing range of these ultra zoom PowerShot cameras, you can capture images and video with incredible detail from wherever you are. Be a part of the action as you reach onto the field at sporting events, catch beautiful candid shots of your children and achieve wildlife and landscape photography you never believed possible. Shoot with the world's first compact 50x Optical Zoom lens* on the PowerShot SX50 HS, with a wide 24mm that broadens your horizon while the 1200mm length brings faraway subjects and action to the foreground, and experience the benefits of ultra zoom.

It's easy to track and capture subjects at the extreme telephoto on select PowerShot models. Use the Zoom Framing Assist Seek function to locate and track your subjects; by simply pressing a button, this function remembers your previous zoom position, zooms out to let you locate your subject, and zooms right back into the saved position when you release the button. And with Zoom Framing Assist Lock*, the camera will lock onto and automatically track a subject. The function will intelligently keep your subject in the center of the frame until you're ready to capture the perfect close-up shot.

Greatly improving on focus speed, the High Speed AF on select PowerShot models achieves significantly faster autofocus, even across the wide angle and telephoto range, without sacrificing precision or image quality. The feature is a result of several improved technologies and ensures a super-responsive shooting experience and a dramatically reduced shooting lag time, so you can capture every great shot as it happens.

An advanced new method of power management found on select PowerShot models, ECO Mode reduces power consumption by managing display brightness and camera sleep times in order to provide more shots on a single charge. The mode is activated automatically, or with the push of a button on select models, to easily conserve battery power. The press of any button will reactivate the camera.