Canon U.S.A., Inc. has been a sponsor of the New York Yankees since 2000. In 2004, Canon increased its exposure at Yankee Stadium with a sign on the left outfield wall, further enhancing its brand presence for millions of fans. In addition, Canon continues to receive exposure on rotating signage behind home plate during each game and hosts a promotional night each year at Yankee Stadium. Canon's sponsorship also includes the designation as "Official Digital Camera, Copier, SLR Camera and Printer of the New York Yankees."