Canon has supported the National Center for Missing & Exploited Children (NCMEC) since 1997. Canon4Kids helps raise public awareness of the national issue of child abduction and exploitation and it stresses the need for parents to have updated digital photos of children to assist in the search for a missing child. Canon provides digital photographic and imaging technology products to NCMEC and law enforcement agencies nationwide to aid in the recovery of missing children.
Canon also coordinates a public service advertising campaign with the cooperation of business/non-profit partners and print publications across the United States. USA Today generously joined this cause and devoted ad space for this program.