Graph Expo 2012 Sessions List & Schedule

Graph Expo 2012 Canon U.S.A. Sessions Schedule*
Canon photo book
Below is the list of the Canon U.S.A. sessions that will be available at Graph Expo 2012**. Seating is on a first-come, first-served basis. Arrive early and feel free to attend as many sessions as you like. We hope you enjoy the show!

Be sure to visit www.usa.canon.com/graph2012 afterwards to tell us what you think about the session(s) you attended. To thank you for your participation, we will mail you a Canon photo book entitled "Eyes on Yellowstone".*** We look forward to hearing from you!

*Updated as of 10/3/12. Sessions schedule subject to change without notice based on speaker availability.
**Click here to see an important message if you plan to attend the event.
***All survey answers must be received by October 19, 2012, 11:59PM CT in order to receive the free book. Quantities limited. Approximate retail value of photo book $50. Please allow 4 to 6 weeks for delivery. If you do not receive your book, please email us at bisgcustomermarketing@cusa.canon.com.

Oct 7 - Sunday
Digital Packaging Trends
Starts 2PM - Duration 45 mins
Aaron Niziol, In Room Plus
Elizabeth Jones, In Room Plus
(Moderator: Kevin Karstedt, Karstedt Partners LLC)
The printing industry continues to change; many areas are shrinking while others are seeing modest to moderate growth. One area that is growing, at lest in pace with GDP, is packaging. Many companies in the commercial printing space are looking at packaging as an opportunity but don't know how to get involved. Couple this interest in packaging with the digital printing capabilities commercial printers and in-plants have embraced and opportunity could be closer than one might think.
   
Affordable Sustainability
Starts 4PM - Duration 45 mins
Chris Lopez, Skymail International
(Moderator: Richard Romano, WhatTheyThink.com)
In today’s business environment, finding the right balance between environmental responsibility and cost isn’t always easy. The panel will discuss products and procedures they have brought into their facilities to help build a more sustainable business.
   
Oct 8 - Monday
Flatbed UV Printing - New Applications and Profits for Commercial Printers
Starts 10:30AM - Duration 45 mins
Océ Display Graphics Group
- Randy Paar
- Rick Mitchell
(Moderator: Cary Sherburne, WhatTheyThink.com)
 
Looking to grow your commercial printing business into new, higher margin areas? Large format flatbed printing is a rapidly growing segment that has been finding its way more and more into the realm of commercial print shops. This presentation introduces you to the types of flatbed printing systems available and discusses their strengths and weaknesses. We then discuss the applications common with UV flatbed printing, what you need to succeed plus, examine the ROI that can be achieved in supplying graphics to this exciting market.
 
Canon Booth Overview - Stream
Starts 11:30AM - Duration 45 mins
Dennis Amorosano
Sr. Director of Solutions Marketing & Professional Services at Canon USA, Inc.
Interested to see what Canon is demonstrating at their Graph Expo booth? Stop by and listen to Canon's Senior Director of Marketing and Professional Services, Dennis Amorosano, as he review's Canon's products and applications.
   
Supply Chain Optimization (W2P)
Starts 2PM - Duration 45 mins
Chris Petro, GlobalSoft Digital Solutions
Steve Dylo, Segerdahl
(Moderator: Cary Sherburne, WhatTheyThink.com)
According to a recent Chief Marketing Officer Council study on the marketing supply chain, 30% of marketers spend 20-30% of their budget on marketing materials - printed collaterals topped the list of those materials produced. The level at which this portion of marketing operations is managed and controlled can materially impact go-to-market effectiveness, as well as the optimal use of marketing dollars in creating business value and a competitive advantage.
   
Industry Leaders
Starts 3PM - Duration 45 mins
Joe Truncale, President and Chief Executive Officer at NAPL
NAPL recently wrote a white paper, sponsored by Canon, which identifies the trends that industry leaders exhibit, and what they do differently and that makes them more successful than the rest of the market.
   
Oce's Inkjet Strategy
Starts 4PM - Duration 45 mins
Francis McMahon, Vice President of Marketing at Océ North America
(Moderator: Richard Romano, WhatTheyThink.com)
As an industry leader in robust inkjet platforms, Océ’s VP of Marketing, Francis A. McMahon, gives insight into Océ’s inkjet strategy moving into 2013 and beyond.
   
Oct 9 - Tuesday
The Ideal Color Supply Chain
Starts 10:30AM - Duration 1 hr 30 mins
X-Rite
Panelists:

Kiran Deshpande, Print & Color Management Specialist
John Scott Thorburn, Canon Field Marketing, Senior Analyst
Steve Smiley, Principal, SmileyColor
Steve Miller, Market Director Print and Packaging
(Moderator: Cary Sherburne, WhatTheyThink.com,
Laurel Brunner, DigitalDots)
 
Todays global world is about managing your customers brand and expectations. Join us as we discuss todays challenges and what the ideal color supply chain would look like. This panel discussion will have a slew of representatives from across the supply chain.
   
Changing Face of Publishing
Starts 2PM - Duration 45 mins
Jeremy Hess, Gasch Printing
Edward Innes, Daydream Alchemy Press
Matthew Jankiewicz, Author
(Moderator: Cary Sherburne, WhatTheyThink.com)
Changes in reading behavior and disruptive technologies are causing the book market to become more volatile and unpredictable. Book publishers are looking for ways to streamline their value chain, and book manufactures must adapt to these evolving demands.
   
What to Look for in a Business Partner
Starts 3PM - Duration 45 mins
Jack Glacken, Today's Graphics Inc.
Larry Vaugn, Seebridge Media Inc.
Terry Cravey, The Printers
(Moderator: Richard Romano, WhatTheyThink.com)
 
Printing companies need a business partner that understands their unique needs and can architect an end-to-end solution. The value must extend beyond the products and services and include professional support and consultancy that enables faster on-ramping of jobs and expansion into new opportunities and markets.
   
Materials Matter: Media Flexibility and Opening New Revenue Streams
Starts 4PM - Duration 45 mins
Molly Rosenthal, Market Development Manager for Mohawk  
With printing platforms quickly evolving and expanding their media capabilities, print service providers are given an opportunity to stand out and differentiate themselves through higher-value materials. New substrates for digital presses are opening up the possibilities for new applications and new revenue streams. From textured premium stocks to synthetics and beyond, Mohawk has the broadest portfolio for digital in the industry. Application examples, tips on the achieving the add-on sale, and other resources to help printers grow will be showcased in this presentation.
   
Oct 10 - Wednesday
Content Anywhere
Starts 10:30AM - Duration 1 hr
John Foley, President and CEO at interlinkONE  
Changes in technology are impacting print. Understanding new outlets including QR Codes, VDP, W2P, Mobile, and Video is imperative to future survival.