Every Shade of Individuality...for a Camera that's "All about You!" Color communicates. It introduces you before you say a word, making the PowerShot SD1100 IS Digital ELPH the ultimate image-maker. Five fashion-forward hues expressed in pure aluminum add a new burst of excitement to Canon's Perpetual Curve design. Of course, a camera that brings out the best in you also delivers Canon's most advanced technology features. Call it style with substance, for a new level of picture-taking pleasure.