With its 35x Optical Zoom lens, the SX30 IS can certainly capture subjects located at a very far distance; however, even with a powerful zoom lens it can often be tricky to track a moving subject while zoomed out to the maximum telephoto range and attempting to steady the camera. To counter this problem, Canon created the Zoom Framing Assist function. By simply pressing and holding the convenient Zoom Framing Assist function button, the camera will automatically zoom out to a wider focal point, allowing you to look for your elusive subject. Once found, releasing the button will cause the camera to return to its original position and intelligently keep the subject in focus, so you don't have to trouble yourself with any of the controls. Recording video and images has never been easier with a Canon PowerShot!