The latest-generation Canon DIGIC 5 Image Processor brings phenomenal increases in processing speed and power. Improved chip architecture and algorithms deliver greatly expanded functionality with further refinement in image quality. Improved noise reduction produces clearer images when shooting in low light at high ISO speeds. Enhanced i-Contrast performance adjusts differences between light and dark areas to achieve even more natural-looking results. The faster processing speed also results in faster continuous shooting capability while maintaining full image quality. The DIGIC 5 Image Processor also makes possible a new, highly advanced automatic white balance system. Whereas conventional white balance makes an overall adjustment based on a single type of light source, the new Canon Multi-Area White Balance analyzes several areas of the image to determine whether different adjustments are needed, for example, for the main subject and the background.
Canon HS SYSTEM
The Canon HS SYSTEM lets you take bright, clear photos in an even wider range of shooting situations. Beautiful low-light shots are possible with minimal noise and maximum detail in highlight and shadow areas. The system is the result of two technologies brought together in PowerShot cameras: a high-sensitivity imaging sensor, which is able to capture more light; and the DIGIC Image Processor, which actively reduces noise with high-speed image processing. The 12.1 Megapixel Canon CMOS sensor in the PowerShot SX40 HS incorporates advanced light reception technology that enhances sensitivity. The new DIGIC 5 Image Processor provides a major boost in noise reduction, expanding the usable ISO range to an amazing high of ISO 3200. The Canon HS SYSTEM thus lets you use higher shutter speeds to capture clearer images with reduced noise and blur.
easy for beginners!!
Love the features, especially the 35x zoom! (I don't have to buy another lens)..I'm no professional photographer, and this one is perfect ( good for beginners too!)..had mine now for 2 years and it's still great!!..
December 8, 2013
Love it BUT
I bought this camera last year and I was amazed by it. I absolutely love it. However, I am forced to give it a 4 starts review because after having it for a little over a year, I already need to service it. Since it's been over a year, it is now out of warranty and I have to pay for the repair. I get a lens error message since it seems the lens is stuck. I have no idea how this happened because I have never dropped it or anything like that. It is a good purchase but I think it shouldn't need servicing so quickly.
November 24, 2013
Love my camera
I bought this camera because it was the next step up...I love it...would and I do recommend this camera
November 17, 2013
I went into the camera world a year ago and now I'm taking AMAZING pictures for what is considered a low end camera. I have taken it past the limits of the zoom many times with crazy accuracy and clarity
November 16, 2013