With its 35x Optical Zoom lens, the PowerShot SX40 HS has the telephoto reach to capture subjects a long distance away. At maximum telephoto, however, it can be very difficult to track a moving subject while trying to steady the camera. Zoom Framing Assist is an inventive feature that makes it much easier to use the camera’s powerful zoom lens. When you press and hold the Zoom Framing Assist function button, the camera will automatically zoom out to include a wider angle of view, enabling you to more easily locate your moving target on the LCD screen or through the electronic viewfinder. Once you find it, releasing the button will cause the lens to return to its original telephoto position, intelligently keeping the subject in focus so that you’re ready to shoot and capture the perfect close-up moment.
dont waste your money
I purchased this camera because I love to take pictures of all the wild life in our area. I wanted a good zoom That plus when the grandkids are here I always have a camera ready on short notice for the cute things that happen. well the camera was really clumsy to hold and the flip out LCD screen was terrible. It wobbled and just the slightest movement it would move and then you lost what you were trying to see. The built in view finder was ridiculous. You couldnt see through that if you tried. The other bad idea was that you have to manually flip up the flash option. If you forget and you are in a dark place you have just lost your precious moment. I returned the camera and found something else with better options.
February 28, 2014
Wonderful Camera with a loud zoom.
The powershot sx 40 hs is my new favorite camera! i love everything about it except for: the zoom noise, the time it takes to focus, and the weight. the good things are: the image quality, THE ZOOM, the ease of use, and all of the cool functions and options. i photograph birds and nature. it is a quick, fun, and easy camera to use. it really took the term Point and Shoot into account. over all great camera. some good ad-ons are the price and the slow-mo.
January 3, 2014
I have owned this SX50 for more than one year. I also owned the SX30 (sold to another Rangers fan) AND the SX40 which I still use. have taken approximately 500 GB of pictures with these 3 cameras, mostly at Rangers games. 10 FPS on the SX50 cranked it up to 300GB this season alone, because of RAW mode.
3 great cameras. The SX30 was purchased during the AL Championship Series and captured the moment ARod struck out, sending the Rangers to the 2010 World Series. It's shortcoming was the "continuous" mode, not being fast enough an no RAW mode. When the SX40 came out, it included 8 frames per second, solving the "continuous" mode that I needed. When the SX50 came out, camera RAW was included, making this the perfect camera.
The zoom on all 3 cameras is outstanding. My seat in Rangers Ballpark is in Section 2xx just beyond first base. I have some great head shots of all 3 outfield position players. I've got some fine pictures of stealing of second base, one of an airborne Home Plate umpire trying to avoid a baserunner stealing home.
I can't imagine what the SX60 will bring. Bulb maybe? I keep looking for a reason to go with a DSLR over the SX50 and can't find one yet.
January 1, 2014
Who knew a Canon could fit into a Coach?
I am dedicated Canon lover and fan! This camera is not only as handy as a point and shoot, but, works as good as a very expensive camera with replaceable lenses. I was on the balcony at my Daughter's Graduation and zoomed all the way in as close as front row. This was in a huge auditorium. Best of all, it is still smaller and compact. So compact, it fits in my Coach purse! Highly recommend!
December 17, 2013