With its 30x Optical Zoom lens, the PowerShot SX500 IS has the telephoto reach to capture subjects a long distance away. At maximum telephoto, however, it can be challenging to track a moving subject. Zoom Framing Assist makes it much easier to use the camera's powerful zoom lens. When you press and hold the Zoom Framing Assist function button, the camera will automatically zoom out to include a wider angle of view, enabling you to more easily locate your moving subject. Once you find it, releasing the button will cause the lens to return to its original zoom position, intelligently keeping the subject in focus until you're ready to shoot and capture the perfect close-up moment.
For enhanced versatility, the PowerShot SX500 IS now allows you to make adjustments to zoom while the button is pressed, with an animated assist frame that makes viewing easy. When the button is released, the lens will return to the adjusted zoom position.