The A40 gives you an enormous range of choices when you frame your shot. The nine-element, 3x optical zoom lens moves swiftly and smoothly through the equivalent of 35mm-105mm in a standard 35mm camera. Want to move in even closer? The built-in digital teleconverter multiplies that range by 2.5x, so you have a maximum focal length of either 260mm. Best of all, of course, you're viewing your image through Canon optics, among the finest in the world.