Have you ever looked through a viewfinder and thought how much more powerful the image might be in black & white instead of color? The PowerShot A40 grants your wishes. With its variety of shooting modes, you're not limited in the ways film has always restricted you. Select black & white, sepia, vivid color, neutral color. Your creative expression is no longer confined to which film you loaded before you started to shoot.
Photo Effect Mode: Black & White
Photo Effect Mode: Vivid Color
Have you ever wished that just for one particular moment, you could record the actual motion that is happening right before your eyes? The A40 enables you to make a short movie up to 30 seconds and, to do it with sound.
Have you ever wanted to take exposure control of the final image and not rely on the camera's automatic settings to show things in your own individual way? Manual Mode was specifically built into the A40 to let you do that.