The PowerShot A470 tells the world who you are. Its refined, distinctive design is a perfect reflection of your good taste and individual style. But it's just the beginning of what makes this camera so uniquely you. The PowerShot A470 is available in a choice of four exciting and dramatic colors. Choose the one that perfectly reveals your personality, your singular style or your point of view. There's Gray, Blue, Red or Orange. No matter which color you choose, the PowerShot A470 will keep the attention focused on you.