The PowerShot E1 has the savviest fashion sense. It's as hands-on as a matching wrist strap. And as eye-opening as a Startup Screen custom designed for each color. Follow your whims and see how easy it is to change the look of the Menu...even the sounds of the shutter. Self-expression is the irresistible welcome of the PowerShot E1. It's the joy of design that happens to take performance pretty seriously.