Let's be honest. You've trusted Canon for your most prized photos. You're serious about getting the most of what you have. You're serious about your cameras. We've developed a camera to suit your growing creative needs. It's convenient enough to tote around just about anywhere. And, it's sophisticated enough to shoot in any situation. We are sure that the range and control you'll get from the Pro90 IS will deliver exactly what you demand from it. How do we know? It's simply Canon Know-How.