The Luxury of Elegant Power. Are you looking for a compact digital camera that exudes style and class yet doesn't compromise on performance? Then the ultra-slim PowerShot ELPH 510 HS is for you. Its fashionable, sleek design belies surprising sophistication in technology and shooting power packed inside. Tucked away is a powerful 12x Optical Zoom that gives you an extraordinary range of focal lengths for shooting near to far. 12.1 Megapixels deliver images with amazing detail, making possible large, crisp prints. What you shoot will look great thanks to the Canon HS SYSTEM, which helps ensure bright, clear images even in low light. The PowerShot ELPH 510 HS has an advanced 3.2-inch Touch Panel LCD, which adds a modern intuitive interface, making shooting and viewing stills and 1080p Full HD videos easier and more fun. What's more, this amazing camera is available in three chic colors: Red, Black and Silver.