With the PowerShot SD550 Digital ELPH, you can count on exact focus no matter
where your subject is in the frame. You've got Shooting Modes including
Special Scene Mode that give you breathtaking, exhilarating pictures even when
shooting conditions are tough. And you can both customize color reproduction
and "touch up" color while you're shooting! Lighten skin tones,
make the sky a more vivid blue, emphasize a single color and much more, all
in real time as you monitor results on the LCD screen.
The camera chooses all the settings so you can concentrate on your subject.
The ultimate in creative control, you set ISO speed, exposure compensation and
The camera sets a large aperture, focuses the subject and artistically blurs
the background to make your subject "pop"
Capture brilliant shots of autumn foliage, greenery or blossoms.
Shoot clear snow scenes without darkened subjects and bluish tint.
Get clear shots of people at a sunny beach without the darkened faces.
Grab brilliant images of skyrocketing fireworks.
Capture underwater images with reduced backscatter effect.
(Note: Optional Waterproof Case AW-DC50 required for shooting
any underwater images)
Reduces blur and improves color accuracy when shooting handheld indoors.
Kids & Pets
Reduced time lag freezes fast-moving subjects so you won't miss those
Get natural looking pictures with brighter backgrounds and subjects lit by flash.
Shoot larger-than-life close-ups with one-button simplicity.
Build inspiring panoramas by neatly aligning sequential images.
Shoot in VGA (30 fps), QVGA (15 fps), or QQVGA (15 fps up to 3 minutes video).
* Actual results may vary from examples shown above. Final
image may vary depending on picture composition.