It takes meticulous engineering to create a camera so slim and stylish and so impressively equipped with Canon's most advanced camera features. It takes a decisive spirit to decide which color is the real you. Uninhibited splashes of Red, Black, Silver and Gold define a new generation of camera design - cool, assured and ready to hit the road with loads of fashion impact. The PowerShot SD780 IS Digital ELPH will be your fave fashion accessory. Sleek enough to tuck anywhere. Bold enough to be the center of attention.