Canon Technology Maximizes Quality and Performance.
With the
DIGIC III Image Processor, you get images of superior quality, the camera functions at top efficiency and battery life is significantly enhanced. What's more, DIGIC III enables Canon's newly improved Face Detection Technology and Red-eye Correction to give you better, more true-to-life people shots. Simply press the Shutter Button halfway down, and the PowerShot SD850 IS Digital ELPH automatically pinpoints the faces in the scene and chooses the ideal focus point. To keep every face looking bright and natural - without scary red eyes - the camera controls exposure settings and flash, so every shot is just what you were shooting for.

DIGIC III Image Processor
DIGIC III features Face Detection AF/AE, which finds
multiple faces in the frame and sets the most suitable focus point
when the shutter button is pressed halfway. And an additional new feature,
Face Detection FE adjusts the flash, based on a person’s
face on the screen. Exposure and flash are controlled to ensure proper
illumination of both the faces and the overall scene, eliminating the
common problem of darkened or overexposed faces.

Red-eye Correction detects and automatically corrects
red-eye during playback for both regular and flash photography. In unusual
cases where red-eye is not automatically detected, it can easily be
corrected manually during playback mode.

iSAPS Technology is an entirely original scene-recognition
technology developed for digital cameras by Canon. Using an internal
database of thousands of different photos, iSAPS works with the fast
DIGIC III Image Processor to improve focus speed and accuracy, as well
as exposure and white balance.

Diagram of Photographic Space