Through our partnership with Briny Baird of the PGA Tour and Michelle McGann of the Ladies Professional Golf Association (LPGA), we place digital photos of missing children on their golf bags during tournament play. These photos, along with NCMEC's 24-hour hotline number, are seen by millions of people who watch in person or on television. It takes just one person in such a crowd to recognize a child and begin the recovery process.
Canon also coordinates a Public Service Advertising campaign with the cooperation of business/nonprofit partners and print publications across the United States. USA Today, the New York Post, and In Touch magazine are some of the media that have generously joined this cause and devoted ad space for this program.