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nFOR IMMEDIATE RELEASE

Canon U.S.A. Web site:
Canon U.S.A. Broadcast and Communication
Division Web site:

http://www.canonbroadcast.com http://www.usa.canon.com

EDITORIAL CONTACT:
Deborah Szajngarten
Canon U.S.A., Inc.
(516) 328-5186
dszajngarten@cusa.canon.com

Anthony Piniella
Marcomm Group for Canon U.S.A., Inc.
(516) 829-0404
apiniella@marcommgroup.com


CANON DIGI SUPER 100xs LENSES ZOOM INTO THE ACTION
ON FIRST HDTRUCK FOR TURNER STUDIOS

Two DIGI SUPER 100xs, Seven DIGI SUPER 86xs Lenses with
Shift-IS Image Stabilization Provide Shake-Free Long-Range Shooting

LAKE SUCCESS, N.Y., Feb. 25, 2004 – Canon lenses, including the heightened long-range zoom capabilities of the Canon DIGI SUPER 100xs, have been specified for Turner Studios’ first HDTV truck. The landmark mobile production unit will be equipped for stunning HD optical performance with two Canon DIGI SUPER 100xs and seven DIGI SUPER 86xs studio/field lenses, each with the shake-free shooting of Shift-IS Image Stabilization. Five portable Canon HJ21x7.8B IRSD lenses, with the added control of Digital Drive, will also be onboard.

“By selecting Canon, Turner has purchased the most advanced HD lenses in the world,” said Gordon Tubbs, assistant director, broadcast and communications division at Canon U.S.A., Inc, a subsidiary of Canon Inc. (NYSE: CAJ). “Since the introduction of the DIGI SUPER 100xs at NAB 2003, it has become the standard triple-digit lens in HD and SD production. We’re extremely proud that the new HD truck for Turner Studios will be going on the road with the DIGI SUPER 100xs and a full host of Canon glass.”

The DIGI SUPER 100xs, or XJ100x9.3B IE-D, from Canon, was the first-ever broadcast lens to provide a triple-digit zoom range from wide angle to telephoto. Incorporating Canon’s world-class optics and superior Image Stabilizer (Shift-IS) technology, which is capable of eliminating vibrations at a frequency of up to 10 Hz for unparalleled precision at the telephoto end, the DIGI SUPER 100xs allows shake-free shots never before possible in sports and entertainment production.

Making the DIGI SUPER 86xs’, also known as the XJ86x9.3B IE, and the DIGI SUPER 100xs, or XJ100x9.3B IE-D, high performance a reality is Canon’s breakthrough “xs” technology, which reduces the weight, while adding advanced specifications. With the X-Element and Power Optical System, Digital Servo System, CAFS (Constant Angle Focusing System) and Crossover for switchable 16:9/4:3 cameras, the Canon Digi Super 86xs is an HDTV-quality lens that makes top performance affordable for SDTV as well.

The Canon HJ21x7.8B IRSD/IASD is for totally portable ENG/EFP production in HD or SD, and excels by exhibiting almost no zoom effect during focusing. It brings the high specifications and light weight of Canon’s HDxs system to the portable arena, as well as the highly useful controls and advanced ergonomics of Digital Drive.

“The current trend in mobile production is the construction of a growing number of HD trucks,” adds Gordon Tubbs. “Turner is now putting their own HD truck on the road, and they’re equipping it with Canon glass.”

For more information, please call Canon Broadcast and Communications Division at
1-800-321-4388.

Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune's Most Admired Companies in America, and is ranked #39 on the Business Week list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent-holder of technology, ranking second overall in the U.S. in 2003. Canon Inc. achieved global revenues of $29.9 billion in 2003; $9.8 billion of which came from Canon Americas. For more information, visit www.usa.canon.com.

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All referenced product names, and other marks, are trademarks of their respective owners.

EDITORS Please note corporate contact information for this division:
For more information, please call Canon Broadcast and Communications Division at
1-800-321-4388 or visit www.canonbroadcast.com.

 


 
 
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