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nFOR IMMEDIATE RELEASE

Canon U.S.A. Web site:

http://www.canonbroadcast.com

http://www.usa.canon.com

EDITORIAL CONTACT:
Mike Virgintino, Canon U.S.A.
(516) 328-4825
mvirgintino@cusa.canon.com

‘BIG BEAR’ TV SERIES GETS A CAPTIVATING LOOK WITH
CANON HD-EC ELECTRONIC CINEMATOGRAPHY LENSES

Award-Winning Director Bruce Chun Chooses Canon HJ21x7.5B KLL-SC and
HJ11x4.7B KLL-SC for Unique Dramatic Series

LAKE SUCCESS, NEW YORK, March 10, 2003 -- “Big Bear,” the new 10-episode HD series, will take television production to eye-pleasing heights, when it debuts on Canadian TV with eerie story lines and a captivating look. The absorbing new series was shot exclusively with Canon HD-EC (High Definition Electronic Cinematography) lenses from Canon U.S.A., Inc., a subsidiary of Canon Inc. (NYSE: CAJ).

Director of Photography Bruce Chun, a past winner of Canada’s Gemini Award for Best Cinematography for a Dramatic Series, brought along Canon HJ21x7.5B KLL-SC and HJ11x4.7B KLL-SC lenses for his HD debut. “We got the look we needed with Canon lenses,” said Mr. Chun. “The producers couldn’t be happier with the pictures, and everybody is more than enthralled. You couldn’t ask for a better lens for HD.”

“Big Bear” (French title: “Grande Ourse”), a strange and eerie mystery set in an isolated village in Northern Quebec, was a match for HD cinematography and the world-class imagery of Canon HD-EC lenses. “The theme is ‘Everyone Has Something to Hide,’ so lighting-wise and stylistically, everything happens in shadow,” explained Mr. Chun. “HD was necessary because it gets excellent detail in shadows. The Canon 21x7.5 was the lens of choice because it had all the definition I wanted, with a velour-like edge. Our Canon 11x4.7B was very wide angle, and came in handy many times with its close minimum focus.”

All HD-EC lenses have traditional film style feel and operation, with newly designed controls. Zoom, focus and iris indications are engraved with large luminous scales, while gear rings are compatible with studio focus rigs, manual fluid zoom drives and motorized control systems used for film lenses.

“Because of the greater distance between focal markings, the Canon 21x proved to be a huge improvement over past HD cinematography lenses when pulling focus,” say Mr. Chun. “The Canon zooms also exhibited virtually no focus breathing, which makes it a lot easier to stage the action with a lot of depth, and go back and forth from foreground to background.”

With a rotation angle of 270 (degrees symbol), Canon HD-EC zoom lenses provide industry-leading precision in the HJ21x7.5B KLL-SC and HJ11x4.7B KLL-SC. Canon HD-EC primes, the FJ5, FJ9, FJ14, FJ24 and FJ35, also top the field with rotation angle that goes as high as 166 (degrees symbol). Canon’s innovative HDxs optics are why every piece of glass in the HD-EC lineup brings the sharpest pictures possible to the screen.

The best optics in HD electronic cinematography comes courtesy of the HDxs system, the culmination of almost 20 years of HD development by Canon. HDxs is based on Canon’s unique Power Optical System and X-element, which allows higher specifications and quality to be achieved in smaller, lighter lenses.

The Canon HD-EC lenses were supplied by Montreal rental house LYCA, Inc., a full-service provider of equipment to the SDTV and HDTV production communities.

Working along with Director Patrice Sauve, Camera Operator Andre Dufour and Focus Puller Martin Brouillard, Mr. Chun was pleased to work on “Big Bear” with the same lenses that he depended on throughout his career. “I’ve used Canon zooms shooting commercials, music videos, films and TV for years, and they were always great,” he notes. “HD keeps getting better and better, and Canon lenses are the best way to go.”

Canon lenses are available from the Broadcast and Communications Division of Canon U.S.A., Inc., a subsidiary of Canon Inc. (NYSE: CAJ). For more information, please call Canon Broadcast and Communications Division at 1-800-321-4388.

Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. In 2001, the Company was listed as one of Fortune's Most Admired Companies in America, and was ranked #41 on the BusinessWeek list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent-holder of technology, ranking third overall in the U.S. in 2001, with global revenues of $22 billion. Canon U.S.A. employs approximately 11,000 people at over 30 locations. For more information, visit www.usa.canon.com.

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