Press Release


CANON DEBUTS NEW ENG/EFP LENSES FOR HDTV AND SDTV AT NAB2004

Portable Production Evolves with HJ22ex7.6B and HJ17ex7.7B for HDTV, J35ex11B IASD and J35ex15B IASD for SDTV



LAS VEGAS (NAB2004, Booth # SU9649), April 12, 2004 — Canon continues its commitment to providing the most complete line of ENG/EFP lenses at NAB2004. With the new HJ22ex7.6B lens and HJ17ex7.7B lens for HDTV/SDTV, and new J35ex11B IASD lens and J35ex15B IASD lens for SDTV, Canon delivers enhanced levels of optical quality and flexibility to portable shooting.

"The development of these four lenses is the latest example of the importance Canon places on evolving ENG/EFP production," said Gordon Tubbs, assistant director, broadcast and communications division at Canon U.S.A., Inc, a subsidiary of Canon Inc. (NYSE: CAJ). "With the HJ22 and HJ17 models we have now released our third generation of portable HD lenses in a fairly short time period. Meanwhile, the J35ex15B lens offers the most telephoto focal length available for this market."

The HJ22ex7.6B lens is the highest-quality tele portable lens yet from Canon. As the replacement for Canon's popular HJ21x7.8B lens, the 4 lb. HJ22 lens gives users an increased focal length of 7.6~168mm, or 15.2~336mm with 2X extender. With the performance of e-HDxs, it benefits from Canon's X-Element and Power Optical System for highest-quality optics in a compact and lightweight housing, as well as the advanced tools of Enhanced Digital Drive.

Weighing just 3.83 lbs., Canon's new HJ17ex7.7B lens takes HD portability even further as it replaces the widely used HJ16x8 lens. It is a fast lens of f 1.8, and offers the high performance of Canon's e-HDxs system. The HJ22 and HJ17 models join Canon's exceptional line of portable HD lenses, including the HJ11ex4.7B lens and HJ21ex7.5B lens, all of which feature the optical excellence of e-HDxs technology, as well as the versatility of Canon's optional Crossover system for switchability between 16:9/4:3 formats.

The HJ22ex7.6B lens and HJ17ex7.7B lens each feature Enhanced Digital Drive, which allows users to customize the digital tools of their lenses with ease and precision. A key addition is Canon's new rotary encoder servo system for zoom, focus and iris using miniature components specifically developed by Canon. This feature increases functionality with virtual reality studios as well as many other applications, and makes zoom and focus controls more precise and repeatable. These encoders are anticipated to play a major role in supplying precision digital lens data as metadata systems evolve for production. All other functions of Digital Drive, including Focus Preset and Zoom Track, Aux1 and Aux2 switches, and ecological design elements such as lead-free glass are carried over intact.

In SD, the J35ex11B IASD lens and J35ex15B IASD lens are the most telephoto portable SDTV lenses available. The new Canon J35 series replaces the extremely popular and long-running J33 series of SDTV EFP lenses, featuring improved optics made with the environment in mind and the highly useful controls of Digital Drive. Focal length for the J35ex11B lens is 11~385 mm, or 22~770mm with 2X extender, while focal length for the J35ex15B lens is 15~525mm, achieving 1050 with 2X extender.

The J35ex11B IASD lens and J35ex15B IASD lens both employ Canon's IFxs system, which brings higher specifications to a lighter and more compact package. As with the predecessor J33 series, use of the J35 series should prove widespread for news, sports, documentaries, gyro-stabilized systems for helicopters, and myriad other applications.

"The latest additions to our HD ENG/EFP line, the HJ22 and HJ17 models, give users a truly spectacular range of lens choices for handheld applications," added Gordon Tubbs. "In offering the most telephoto portable SD lenses yet, we expect that the new J35 series will successfully build on Canon's considerable following in this market."

See the full line of Canon products throughout NAB2004 at Booth # SU9649, Las Vegas Convention Center.

Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune's Most Admired Companies in America, and is ranked #39 on the BusinessWeek list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent-holder of technology, ranking second overall in the U.S. in 2003, with global revenues of $29.9 billion. For more information, visit www.usa.canon.com.

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For more information, please call Canon Broadcast and Communications Division at 1-800-321-4388 or visit www.canonbroadcast.com.