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LAKE SUCCESS, N.Y. - June 6, 2002 - Canon U.S.A., Inc., a subsidiary of Canon Inc. (NYSE: CAJ), continues to expand its line of PowerShot digital cameras with the introduction of the new PowerShot A200 model. Designed as an easy-to-use, entry-level digital camera, the new PowerShot A200 combines a 2-megapixel CCD chip with several advanced camera features to create extremely high-quality digital photos at a very affordable price. In addition, the new camera can produce high-quality 4x6-inch prints by connecting directly to Canon's new CP-100 dye-sublimation printer. The new A200 can also be used as an underwater camera when used with its optional waterproof housing to depths of up to 100 feet. The PowerShot A200 will be available at authorized Canon retailers nationwide in July and have a suggested retail price of $299.
"Canon has created a complete line of digital cameras to satisfy the picture-taking needs of everyone from the beginner to the advanced amateur and professional," said Yukiaki Hashimoto, vice president and general manager, Photographic Products Group, Canon U.S.A., Inc. "The new PowerShot A200 offers consumers an inexpensive way to experience digital photography without sacrificing high image quality or advanced camera features," Mr. Hashimoto added.
The PowerShot A200 is a 2.0 megapixel, single-focal length autofocus camera incorporating several advanced camera features including Movie mode, Photo Effect Mode, Direct Print capabilities using Canon's new CP-100 dye-sub printer, and magnified playback up to 10x for precise image confirmation. It is designed to make digital photography as easy as point-and-shoot.
From its bright silver exterior to the clearly marked control buttons, the A200 is the perfect camera for consumers making the transition from analog to digital. Adding to the simplicity of taking great photographs is the camera's Direct Print capability with Canon's new CP-100 and existing CP-10 photo printers. Now first-time users of digital cameras can make high-quality color prints without the complexity of a computer.
The PowerShot A200 also incorporates a number of high-end features including the popular Photo Effects mode originally introduced in the highly advanced PowerShot G2 digital camera. A low sharpening mode has been added to the Vivid, Neutral, Sepia and Black-and-White modes for a total of five separate effects for greater creativity.
The shutter speed range of the A200 is among the widest in its class with a maximum shutter speed of 1/2000 second. Combining this speed with the lens's f/5.6 minimum aperture setting makes the A200 ideal for daylight photography and fast-moving objects. Alternatively, when the one-second slow shutter speed is combined with the camera's f/2.8 maximum aperture and optional ISO 400 setting, photos taken in low light conditions can be captured easily and with confidence.
The PowerShot A200 can record movies in QVGA (320 x 240 pixels) and Q2VGA (160 x 120 pixels) at 20 frames per second. Up to 9 seconds of continuous recording is possible in QVGA, and up to 26 seconds in the Q2VGA format.
Additional features offered with the PowerShot A200 include 3-point AiAF focusing; magnified playback to easily confirm critical focus, high-speed continuous shooting at 2fps, 4.0X digital zoom capability, built-in flash with four flash modes and RGB primary color filters. The A200 uses two AA-size batteries and is compatible with CompactFlash Type I removable media.
Image Management Software Bundled with a comprehensive suite of programs enabling image management, editing, compositing and printing, the PowerShot A200 is compatible with a wide range of Mac and PC computers, including support for Windows XP and Mac OS X. The camera comes equipped with Apple QuickTime 5.0, Canon RemoteCapture 2.5, and PhotoStitch 3.1 for both Macintosh and Windows, as well as Canon ZoomBrowser EX 3.4, PhotoRecord 1.4 and WIA and TWAIN drivers for Windows, plus ImageBrowser 2.3 and a Photoshop-compatible plug-in for the Mac. When using ZoomBrowser EX 3.4 or ImageBrowser 2.3, users can take advantage of new and improved features for auto layout printing, self-running full-screen slide shows, and automated preparation of images for use as e-mail attachments.
Additional software includes USB Mounter 1.6 and the CP-10 printer driver.
Canon Supports Exif Print Canon will continue to promote the benefits of digital photo imaging through the launch of new PowerShot digital cameras and Bubble Jet printers which support the new Exif Print (Exif 2.2) standard. This standard, designed to optimize printing quality, is expected to gain worldwide acceptance over the next 12 months. In addition to supporting Exif Print with the PowerShot A200, Canon intends to broaden support for Exif Print across its imaging product ranges to include devices such as Digital Video, Multi-Functional products and others in the future.
Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. In 2001, the Company was listed as one of Fortune's Most Admired Companies in America, and was ranked #41 on the BusinessWeek list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent-holder of technology, ranking third overall in the U.S. in 2001, with global revenues of $26 billion. Canon U.S.A. employs approximately 11,000 people at over 30 locations. For more information, visit www.usa.canon.com.
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