Print in the Eye of the Buyer Whitepapers
Print in the Eye of the Buyer: Navigating Customer Purchasing/Procurement Processes
Identifying the print purchasing dynamics of an organization is essential for finding the right contacts to influence purchasing authority and understanding the rules for proposal and procuring work. Learn more about these important considerations with the final installment of the NAPCO Research Study and White Paper Sponsored by Canon U. S. A., Inc. Print in the Eye of the Buyer.
Print in the Eye of the Buyer - Enhancing the Print Customer Experience
Delivering stellar customer experiences starts with understanding and exceeding customer requirements and expectations. To find out how to identify motivations, preferences, and specifications of today’s print buyers and influencers, review the NAPCO Research Study and White Paper Sponsored by Canon U. S. A., Inc. Print in the Eye of the Buyer.
Print in the Eye of the Buyer - Enhancing the In-Plant Customer Experience
The third installment of the NAPCO Research Study and White Paper Sponsored by Canon U. S. A., Inc. Print in the Eye of the Buyer series focuses on Enhancing In-plant Customer Experiences. The White Paper leverages information about understanding buyers’ needs, obtaining quality certifications, providing ongoing, relevant communication outreach, offering efficient, easy-to-use processes, and meeting and/or exceeding expectations.
Print in the Eye of the Buyer - Identifying Print’s Role in the New Communications Mix
The second installment of the NAPCO Research study and white paper series, sponsored by Canon U.S.A., Inc., key focus of research is Identifying Print’s Role in the New Communications Mix. Print buyers and influencers are using print to strengthen customer communications and combining it with other media types. This survey identifies the importance of educating buyers and influencers on the benefits and merits of print.
Print in the Eye of the Buyer - Identifying and Meeting the Needs of Today’s Customers
A NAPCO Research Study and White Paper Sponsored by Canon U. S. A., Inc begins the series by Identifying and Meeting the Needs of Today’s Customers. To achieve this goal, 200 print buyers or influencers were surveyed on what really matters to their clients. Print providers can apply these research findings to customer engagement, sales, and marketing efforts.
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