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White House Custom Colour (WHCC) Agrees To Acquire New Canon DreamLabo 5000 Production Inkjet Printer To Expand Its Photographic Offerings

LAKE SUCCESS, N.Y. - February 21, 2012 - Canon U.S.A., Inc., a leader in digital imaging solutions, today announced that White House Custom Colour (WHCC), a Minneapolis/St.Paul-based professional-photography lab, has entered into a letter of intent to purchase the first DreamLabo 5000 production inkjet printer sold in the U.S.. WHCC will use the DreamLabo 5000 to support high-end applications for the needs of its core customers: professional photographers throughout the United States.

Since opening in the late 1970s, WHCC has strived to offer its clients innovative solutions for meeting their photo-printing needs. It was one of the first photo labs in the country to completely transition from analog to digital technology, and is renowned for the production of premium photo books and albums, photo prints and wall display products.

"The WHCC name and reputation is prestigious in the photo production industry with professional photographers," said Sam Yoshida, vice president and general manager, Marketing, Business Imaging Solutions Group, Canon U.S.A. "WHCC is well known for delivering extremely high-end, professional-quality output differentiating them by being early adopter of new innovations in their field."

"We are looking forward to the expanded applications which the DreamLabo 5000 will allow WHCC to offer to our clients." said Chris Hanline, Co-Owner & CTO of WHCC. "We are excited about the ability to produce high quality images through this innovative and productive inkjet printer."

The Canon DreamLabo 5000 production inkjet printer will offer the retail photo printing and high-end print-on-demand (POD) markets optimal performance and productivity. Its integration of FINE (Full-photolithography Inkjet Nozzle Engineering) print-head technology is designed to offer exceptional photo and text quality. The printer also offers an alternative to traditional silver halide processing technology, coupling its strengths with the advantages of inkjet printing. The DreamLabo 5000 Printer features automatic double-sided printing, which is especially convenient when printing photo albums and on-demand two-sided documents. It requires only 72 seconds1 to print a 20- page A4 size photo album. The DreamLabo 5000 is expected to be available for delivery in mid 2012. For more information on the DreamLabo 5000 production inkjet printer, please visit:

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With $45.6 billion in 2011 global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in patent holdings in the U.S. in 2011†, and is one of Fortune Magazine's World's Most Admired Companies in 2011. Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.

About White House Custom Colour

Based in Eagan, Minnesota, White House Custom Colour (WHCC) is a full service, professional photographic and press printer, offering complete lines of photographic prints on professional papers, finishing services and press printed greeting cards, products, books & albums. Founded in 1977, WHCC has grown to become a one-stop digital printing solutions provider for professional portrait and wedding photographers worldwide. WHCC operates satellite photographic and press printing facilities in Dallas, Texas and Fresno, California. For more information, visit www.whcc.com.


† Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

1 Calculated speed rating does not include processing time and is based on double-sided printing of ten full-bleed A4 (8.27" x 11.69") sheets. A complete Photo Album or POD production requires a separate bookbinding process, not included in this time.