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Canon U.S.A. Raises Awareness on National Missing Children's Day

Canon Commemorates 15 Years of Sponsoring the National Center for Missing & Exploited Children

LAKE SUCCESS, N.Y., May 25, 2012 - On this National Missing Children's Day, Canon U.S.A., Inc., a leader in digital imaging solutions, encourages parents to talk to their children about the importance of safety. Today's national day of awareness also marks the 15-year anniversary of Canon U.S.A.'s sponsorship of the National Center for Missing & Exploited Children- (NCMEC). Every year in America an estimated 800,000 children are reported missing - more than 2,000 children each day - and Canon U.S.A., along with NCMEC, is committed to helping return these children home safely.

"Today marks a time when we at Canon turn our thoughts to missing children and their families," said Joe Adachi, president and CEO, Canon U.S.A. "We are incredibly proud to work with an organization that has helped recover more than 175,000 missing children."

NCMEC serves as the nation's resource on the issues of missing and sexually exploited children and has assisted law enforcement in the recovery of more than 175,230 children. Its recovery rate for missing children has increased from 62 percent in 1990 to 97.7 percent today. Canon U.S.A. and NCMEC have worked together to help raise public awareness about the issue of missing children since 1997. In that time, more than 800 children featured in Canon4Kids public service announcements have been recovered.

"For the past 15 years, Canon U.S.A. has been an important ally in our efforts to keep all children safer from abduction and exploitation," said Ernie Allen, NCMEC president and CEO. "With Canon's generous support, we have made great strides in educating the public about how important a recent photograph can be in the search for a missing child."

The Canon4Kids program donates products that assist law enforcement in quickly disseminating photos and information about missing children. Through this joint effort, Canon has donated more than 2,000 pieces of Canon equipment (digital cameras, fax machines, printers and scanners) to NCMEC for distribution to law enforcement agencies in all 50 states and Puerto Rico. Additionally, Canon has helped raise more than $5 million by hosting charitable events to benefit NCMEC.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $45.6 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2011† and is one of Fortune Magazine's World's Most Admired Companies in 2012. Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.


† Based on weekly patent counts issued by United States Patent and Trademark Office.

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