Canon U.S.A. Renews Sponsorship of Yellowstone National Park and Yellowstone Park Foundation
MELVILLE, N.Y., April 24, 2013 – Canon U.S.A. Inc., a leader in digital imaging solutions, is proud to announce the renewal of the Company's partnership with the Yellowstone National Park and Yellowstone Park Foundation, a sponsorship that provides the funding for innovative scientific research, support and technology for online education, and cutting-edge products essential for the management and protection of the park's wildlife and ecosystems.
"Continuing our partnership with Yellowstone is a symbol of our dedication and commitment to wildlife conservation initiatives and environmental education," said Bunji Yano, senior director and general manager, Corporate Communications Division, Canon U.S.A. "Through the use of our technology, we are able to help educate millions of people about what the park has to offer and increase public awareness about the importance of environmental conservation."
Initiatives of the partnership include the use of Canon products for environmental research and educational purposes throughout Yellowstone. To date, the partnership has given the general public the opportunity to watch the eruption of Old Faithful Geyer from a live-streaming webcam found on the park's website, courtesy of a Canon NU701 camera. Under the renewed sponsorship, a regular schedule of live ranger talks and programs at the Upper Geyer Basin will be established and a minimum of five new web videos/podcasts about park features and natural resources are expected to be created. Canon products, including cameras, camcorders and binoculars will continue to be used to assist in scientific studies, such as wolf-prey relationships and the impact of climate change on wildlife habitats, and new field studies about bighorn sheep and mountain goats will be launched. As data emerges from these studies, more web videos and podcasts highlighting these findings will be made available to the public through the park's website.
"Canon is helping Yellowstone address the critical issue of climate change by supporting science that is key in preserving park resources while emphasizing education and outreach," said Karen Bates Kress, president of Yellowstone Park Foundation. "Canon is the largest corporate supporter for wildlife conservation in Yellowstone and its support helps us ensure that this national treasure remains undiminished for generations to come."
Yellowstone National Park is located in the northwest corner of Wyoming with parts of the park in eastern Idaho and southern Montana. It was established as the first national park in the world in 1872. Canon has been a sponsor of Yellowstone since 1993.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $40 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2012† and is one of Fortune Magazine's World's Most Admired Companies in 2013. In 2012, Canon U.S.A. has received the PCMag.com Readers' Choice Award for Service and Reliability in the digital camera and printer categories for the ninth consecutive year, and for camcorders for the past two years. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.
About Yellowstone Park Foundation
The Yellowstone Park Foundation (YPF) has more than 16,000 individuals, corporations and foundations that donate to YPF each year, and has served as Yellowstone National Park's official fundraising partner since 1996. Its mission is to fund projects and programs that protect, preserve, and enhance the natural and cultural resources, and the visitor experience of the Park. YPF has raised more than $70 million, and funded more than 250 important projects and initiatives since its inception that include wildlife research, cutthroat trout restoration, trail maintenance, and youth education. For more information, please go to www.ypf.org.
† Based on weekly patent counts issued by United States Patent and Trademark Office.
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