Canon EOS 5D Series Celebrates Its 10 Year Anniversary
MELVILLE, N.Y., May 28, 2015 - Canon U.S.A., a leader in digital imaging solutions, announced today that, along with its parent company, Canon Inc., it will be celebrating the 10th anniversary of the introduction of the Company's EOS 5D series of DSLR cameras. Launched in September 2005, the EOS 5D enabled advanced-amateur photographers to take advantage of the impressive high-image-quality performance and photographic expression unique to DSLR cameras equipped with a 35mm full-frame CMOS sensor, which, at the time, primarily targeted only professional photographers.
In addition to being the first advanced-amateur DSLR camera to incorporate a sensor of this size, the EOS 5D was offered at a competitive price,1 contributing to the popularization of full-frame-sensor cameras.
Then, in November 2008, Canon launched the second-generation model in the series: the EOS 5D Mark II. This camera, which was the first in the EOS series to include a function enabling the capture of Full HD video, facilitated the widespread adoption of DSLR cameras as a tool for capturing video. The EOS 5D Mark II made big waves in the motion picture and video production industries by delivering the exceptional image quality and impressive background blur and other characteristics unique to DSLR cameras, while also allowing users to take advantage of Canon's vast interchangeable EF lens lineup spanning more than 64 models,2 enabling a wide spectrum of digital imaging creativity and possibilities.
In March 2012, Canon introduced the EOS 5D Mark III, featuring dramatic improvements in still-image and video quality as well as enhanced AF precision and a faster maximum continuous shooting speed. Since its launch, the EOS 5D Mark III has garnered high acclaim in the market and, as the Company's core advanced-amateur digital SLR camera, has come to serve as a driving force for the EOS series.
Canon, through the in-house production of all key parts for its EOS series digital cameras, has made possible a highly robust lineup, ensuring that each and every model within the series, including EOS 5D-series models, is equipped with the optimal sensor. To support the diverse needs of users, Canon will further strengthen its entire EOS-series interchangeable-lens camera lineup, including the EOS 5D series, which enjoys the widespread support of professional and advanced-amateur users alike, with the aim of contributing to expanding the photographic and video digital imaging culture.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2014† and is one of Fortune Magazine's World's Most Admired Companies in 2015. In 2014, Canon U.S.A. has received the PCMag.com Readers' Choice Award for Service and Reliability in the digital camera and printer categories for the 11th consecutive year. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact firstname.lastname@example.org.
† Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names and other marks are trademarks of their respective owners.
1 Average retail price at time of launch (September 2005) of 2,539 euros in European markets, and $3,299 in the U.S. market.
2As of April 2008.
EOS 5D Series Celebrates Its 10 Year Anniversary