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Canon U.S.A. Soars To New Heights As It Sponsors The Albuquerque International Balloon Fiesta®

Colorful Balloons Create Vivid Imagery in Bright New Mexico Sky that Inspire Visitors to Capture Dreamlike Moments with Canon See Impossible


MELVILLE, N.Y., June 23, 2015 - Filling Albuquerque's skies for a picture perfect moment, Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce that it is the Presenting Sponsor for the Albuquerque International Balloon Fiesta, a world-renowned attraction and destination from Oct. 3-11, 2015 in Albuquerque, New Mexico. As part of the sponsorship, Canon will present the Opening Day Mass Ascension that highlights the launch of 550 colorful hot air and gas balloons. The Company will also present the spectacular Night Magic Glow, where balloons light up the night sky on the second Saturday of the Balloon Fiesta. To mark the beginning of this significant three-year sponsorship, a Canon See Impossible balloon will fly through the sky.

"We are thrilled to have Canon come onboard as the Presenting Sponsor. We look forward to this partnership creating exciting opportunities for our guests and community," said Balloon Fiesta board president, Mike Rice.

As the Official Imaging Company of the Balloon Fiesta, Canon will host hands-on activities to allow attendees to experience the wide array of its photographic and printing products, and will provide educational experiences to help attendees see impossible and capture photos and videos like never before. Additionally, Canon is collaborating with the Albuquerque International Balloon Fiesta to present the Cindy Petrehn Memorial Photo Contest, where attendees can share and submit their favorite photographs of the luminous event.

"As one of the most photographed events in the world, being the presenting sponsor of the Albuquerque International Balloon Fiesta is a natural fit for us," said Eliott Peck, senior vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A., Inc. "Our sponsorship is a testament to our commitment to the local Albuquerque community and our customers. Through this initiative, we want to inspire hundreds of thousands of attendees to showcase their creativity and learn how the right tools can help preserve memorable moments for years to come."

For more information about how consumers are inspired with Canon See Impossible, visit: seeimpossible.usa.canon.com.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2014† and is one of Fortune Magazine's World's Most Admired Companies in 2015. In 2014, Canon U.S.A. has received the PCMag.com Readers' Choice Award for Service and Reliability in the digital camera and printer categories for the 11th consecutive year. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact pr@cusa.canon.com.

About the Albuquerque International Balloon Fiesta

The Albuquerque International Balloon Fiesta is an annual festival of hot air balloons that takes place every October in Albuquerque, New Mexico, USA. It is the largest gathering of balloons and balloonists in the world. For details on events, schedule, entertainment and photographs visit our website www.balloonfiesta.com and follow us on Twitter @BalloonFiesta and Facebook.

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† Based on weekly patent counts issued by United States Patent and Trademark Office.

Albuquerque Balloon Fiesta