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Canon U.S.A. Takes Flight At The 44th Annual Albuquerque International Balloon Fiesta®

Celebrating the Beginning of a Three-year Sponsorship, the Company Launched the Canon See Impossible Balloon into the Gorgeous New Mexico Sky during the Opening Mass Ascension


MELVILLE, N.Y., October 5, 2015 As the Presenting Sponsor and Official Imaging Company of the 44th Albuquerque International Balloon Fiesta, Canon U.S.A., Inc., a leader in digital imaging solutions, led the spectacularly colorful, world-renowned primary mass ascension of the world’s premiere balloon event with the first official flight of the Canon See Impossible Balloon.

On Saturday October 3, 2015, in Albuquerque New Mexico, the Canon See Impossible Balloon led more than 500 colorful hot air and gas balloons operated by pilots from more than 22 countries around the world to take flight in unity. From the event grounds to the vast New Mexico sky, Canon’s presence at and in support of the Albuquerque International Balloon Fiesta encourages and empowers attendees from all over the world to capture and print these once in a lifetime moments using tools that authentically represent the fiesta’s vibrant glow.

Throughout the event, Canon also offers attendees the chance to experience the wide array of its photographic and printing products and provides educational experiences to help attendees capture the colorful balloons and vivid imagery all around them.

For more information and the full list of Canon U.S.A. products , visit: http://www.usa.canon.com

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2014† and is one of Fortune Magazine's World's Most Admired Companies in 2015. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact pr@cusa.canon.com.

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† Based on weekly patent counts issued by United States Patent and Trademark Office.