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Canon U.S.A. Celebrates Filmmakers As They Explore Their Creativity As A Sponsor Of The 2016 Sundance Film Festival


MELVILLE, N.Y., January 21, 2016 – Canon U.S.A. Inc., a leader in digital imaging solutions, announced today the company will return as a Sustaining Sponsor to the 2016 Sundance Film Festival (January 21–31, 2016). In sponsorship with Sundance Institute, Canon will pay tribute to the best of independent film and offer exciting new programs dedicated to the filmmakers behind the camera.

Canon celebrates the creativity behind every film at the Festival and is pleased to share that at least 51 of the 247 films premiering as part of this year’s slate -- over 20 percent -- were shot using Canon equipment. Canon-shot projects screening at the Festival include the seven-hour true crime documentary O.J.: Made in America, Miles Ahead, Liz Garbus’s Nothing Left Unsaid: Gloria Vanderbilt & Anderson Cooper, The New Yorker Presents, Holy Hell, Norman Lear: Just Another Version of You, and Bryce Dallas Howard’s short film solemates.

“In sponsoring with the Sundance Film Festival, Canon and the filmmaking industry connect and grow together,” said Yuichi Ishizuka, president and COO, Canon U.S.A. “The Festival is an annual reminder that the tools we engineer are being used at the highest creative level all over the world, and the conversations we have with filmmakers here help shape the new products that we create for the industry.”

In 2016, Canon will again invite select Sundance Film Festival attendees for a hands-on exploration of the filmmaking process at the Canon Creative Studio (427 Main Street; open Saturday, January 23-Tuesday, January 26, from 11am-6pm). At this daily hub for cinematographers, directors, editors, producers, and crew, guests will explore how Canon supports all aspects of filmmaking -- from production design to image capture, through edit and workflow. The Canon Creative Studio will also serve as host to the invite-only Raise Your Glass with Canon cocktail party on Sunday, January 24, Canon’s fourth annual celebration toasting the filmmakers who push creative boundaries.

Inside the Canon Creative Studio, guests are invited to experience a touch-and-try display of the latest Canon gear, including the new EOS C300 Mark II Digital Cinema Camera, an EOS C500 Digital Cinema Camera mounted on Intuitive Aerial’s AERIGON professional cinema drone and a pitch-black demonstration of the ME20-FSH Multi-Purpose camera, Canon’s exciting new ultra low-light, four million ISO camera.

Each day, Canon Live Learning will offer hands-on workshops with Canon’s newest cinema camera, the Canon EOS C300 Mark II. Loren Simons, Canon senior product and sales trainer, will lead intimate groups on walking tours through scenic downtown Park City, exploring the camera’s high-sensitivity shooting capabilities, dual-pixel CMOS autofocus, and internal HD/2K/4K recording system.

To exhibit how Canon serves filmmakers through the post-production process, Canon is honored to collaborate with Adobe for a live 4K post-production demonstration led by director and editor Jon Carr. Adobe® Creative Cloud® video tools offer native support for Canon’s new high-resolutions camera formats, including the EOS C300 Mark II and XC10. Utilizing two of Canon’s DP-V3010 4K Reference Monitors, Carr will demonstrate the 4K editing workflow in Adobe® Premiere® Pro CC, including the new color tools, with source footage shot with the EOS C300 Mark II.

While motion picture is at the heart of the Sundance Film Festival, Canon is rooted in supporting the art of still photography. The walls of the Canon Creative Studio will be adorned by a never-before-seen gallery of original images from leading cinematographer Polly Morgan (Holy Hell, The Intervention), shot with a range of Canon EF lenses. Festival filmmakers will also have the opportunity to have their portrait taken by photographer Michael Ori on the Canon EOS 5DS R DSLR camera. Canon will send their guests home with an 8x10 copy of their portrait, printed in-house with the new Canon imagePROGRAF PRO-1000 Professional Inkjet Printer.

Canon has partnered with No Film School to launch a new filmmaking podcast out of the Sundance Film Festival, debuting with 10 live episodesThe podcast will feature lively interviews, recorded on-site at the Canon Creative Studio, with top festival filmmakers including Roberto Schaefer, ASC, AIC (Miles Ahead, Quantum of Solace), Wolfgang Held (Sophie and the Rising Sun, Years of Living Dangerously), Nick Higgins (OJ: Made in America, The Crash Reel), Martina Radwan (Trapped, The Eagle Huntress), Richard Henkels (Author: The JT Leroy Story), Bernardo Britto (Glove, Jacqueline (Argentina)), and Bérénice Eveno (solemates, Verbatim: The Ferguson Case, The Free World).

On Monday, January 25, in the New Frontier Gateway Microcinema, Canon will present a screening and panel in celebration of the 10 year anniversary of the Canon EOS 5D camera called “A Decade of DSLRs: Creative Minds Talk the Evolution of Hand-Held Filmmaking.” Moderated by Ryan Koo (Founder, No Film School and author, The DSLR Cinematography Guide), cinematographers Bryce Fortner (Too Legit, Portlandia), Tom Hurwitz, ASC (Nothing Left Unsaid: Gloria Vanderbilt & Anderson Cooper), and Joe Passarelli (Anomalisa) will join photographer, director, and Canon Explorer of Light Lauren Greenfield (The Queen of Versailles) and Canon’s Senior Film and Television Advisor Tim Smith in discussing evolution of DSLR filmmaking, with an eye to the future.

Canon is also pleased to partner again with Indiewire, the leading news and networking site for the independent film and television industry, to deliver exclusive content and share up-to-date happenings from the Canon Creative Studio. Throughout the Festival, Indiewire will feature a series of interviews with Sundance cinematographers called “How I Shot That,” presented by Canon. To read the series, please visit

http://www.indiewire.com/tag/how-i-shot-that. Indiewire will also feature an online gallery of a selection of Michael Ori’s photographs taken in the Canon Creative Studio portrait studio.

For a full schedule of events for Canon's activities at the 2016 Sundance Film Festival and to request access to attend, please visithttp://canonsff16.splashthat.com.

To find out more about Canon’s Festival activities, please visit our Cinema EOS website or follow us on Twitter and Vimeo. Join the conversation with #CanonCreativeStudio.

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2014† and is one of Fortune Magazine's World's Most Admired Companies in 2015. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact pr@cusa.canon.com.

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† Based on weekly patent counts issued by United States Patent and Trademark Office.

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