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Canon Celebrates Its 13th Consecutive Year Of Number One Marketshare In Global Interchangeable-Lens Digital Cameras

MELVILLE, N.Y., March 29, 2016 – Canon U.S.A., Inc., a leader in digital imaging solutions, announced today that its parent company, Canon Inc., announced that the Company’s interchangeable-lens digital cameras have maintained the No. 1 share of the global market for 13 consecutive years from 2003 to 2015.1

Canon Inc., which develops the key components featured in its interchangeable-lens cameras—the CMOS image sensors, image processors and interchangeable lenses—employs these cutting-edge technologies across its entire product lineup, from entry-level models to professional-use flagship cameras. Through its robust product lineup that effectively responds to the needs of a wide range of users, Canon has continuously secured the top global share within the industry.

In 2003, the dawn of digital SLR cameras, Canon introduced its breakthrough EOS Digital Rebel. This groundbreaking camera, which was competitively priced and featured a compact, lightweight design, captured the top share of the global market and set the stage for growth in the digital SLR market. Since that time, Canon has continued to launch a range of epoch-making products, including the professional-model EOS-1D series and the EOS 5D series of cameras which, equipped with a 35mm full-frame sensor, paved the way for digital SLR video recording.

During 2015, Canon introduced an impressive lineup of new interchangeable-lens camera products that supported the Company’s achievement of a 13th consecutive year at the top of the global market. In June, the Company released the EOS 5DS and 5DS R digital SLR cameras, which realize the world’s highest pixel count2 with approximately 50.6-megapixel resolution; while in April the EOS Rebel T6s and EOS Rebel T6i digital SLR cameras were released. Also, in March, Canon launched the EOS M3 camera.

Further bolstering Canon’s product lineup designed to meet the specific needs of a diverse user base, the Company announced, in February 2016, the EOS-1D X Mark II DSLR camera, capable of high-speed continuous shooting – up to 14 frame-per-second, and the EOS 80D camera, which combines full-fledged still image-capture performance with outstanding movie-shooting operability. Also, the extensive EF lens-series lineup, production of which surpassed the 110 million unit mark in June 2015, currently comprises a total of 98 models3 and represents one of Canon’s biggest strengths, supporting the EOS series by enabling a wide array of shooting possibilities and rich expressive capabilities.

Through the further refining of its diverse imaging technologies, based on the Company’s core optical technologies, Canon will continue striving to create attractive and reliable products aimed at contributing to expanding the culture of photographic and video imaging.

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2015† and is one of Fortune Magazine's World's Most Admired Companies in 2016. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact pr@cusa.canon.com.

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† Based on weekly patent counts issued by United States Patent and Trademark Office.

1 Based on a survey by Canon.

2 Among digital SLR cameras equipped with a 35 mm full-frame image sensor. As of March 29, 2016, according to a Canon survey.

3 Includes EF Cinema Lenses. As of February 2016.