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Canon U.S.A. Announces Filmmaker Anna Akana as Its Next Rebel With A Cause, Continuing a Year-Long Celebration of the 25th Anniversary of the Canon EOS Rebel SLR Camera

YouTube Personality and Actress Gave the Crowd at VidCon 2016 a Sneak Peek At What Makes Her a Rebel With A Cause


MELVILLE, N.Y., June 29, 2016 – Anna Akana and Canon U.S.A., Inc., together announced that Akana will become the latest personality featured in the "Rebel With A Cause" initiative, which celebrates 25 years since the introduction of Canon's first EOS Rebel SLR camera. Following in the footsteps of American daredevil Nik Wallenda and GRAMMY® Award winning record producer Swizz Beatz, Akana, a strong proponent of anti-bullying and suicide prevention, will be featured in a video dedicated to her own unique cause, debuting in September.

"As someone who loves creating comedic content with a message, I'm excited to be partnering with Canon as their next Rebel With A Cause," said actress and filmmaker Anna Akana. "The cause I'm advocating is one that hits home for me, and I'm very passionate about creating awareness and effecting change however I can."

In 1990, the iconic "Image is Everything" campaign introduced the Canon EOS Rebel, an SLR camera born with a cause — to put the power of pro photography into the hands of the public and level the playing field forever. Twenty-five years later, Canon launched "Rebel With A Cause," embarking on a journey to follow modern day rebels who challenge convention in their own unique way, capturing their causes through the eye of a Canon EOS Rebel T6i DSLR camera. "Rebel With A Cause" invites people into their worlds to celebrate the imagery that makes their causes shine and motivate others to join their movements.

"Canon has been a leader in the industry for years and partnering with a content creator is something that just comes as a natural fit for our 'Rebel With A Cause' campaign," said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. "Anna embodies the Canon mentality of creating inspiring content and we're excited to share that passion with someone who is a positive role model for young creators today."

Canon will conclude the year-long "Rebel With A Cause" program in October with a consumer Rebel, whose cause will be chosen from the recently closed contest searching for the next great inspiration. In addition to a cash prize, the winner will have the opportunity to bring their cause to life with a documentary production, similar to those of the previous Rebels.

To learn more about "Rebel With A Cause", which was shot entirely on the EOS Rebel T6i DSLR camera, visit: http://shop.usa.canon.com/shop/en/catalog/rebelwithacause.

The Evolution of the Canon EOS Rebel Camera
Canon announced the first ever EOS Rebel SLR camera 25 years ago in August 1990, changing the game in the SLR camera category. At the time it was Canon's smallest and lightest 35mm autofocus single-lens reflex (SLR) camera in the EOS line of autofocus SLRs. The EOS Rebel line has been continuously known to pack advanced features and imaging technologies into affordable high-quality consumer-level camera bodies. Through its first 14 years, Canon introduced 13 EOS Rebel film SLR models and in 2003, the Canon EOS Rebel DSLR was born, marking the beginning of the modern-day EOS Rebel DSLR camera. From 2003 to 2015, there have been 15 models in the EOS Rebel DSLR camera line including the latest models introduced this year featuring built-in Wi-Fi® and NFC capability -- the EOS Rebel T6i and T6s DSLR cameras. The EOS Rebel camera line has been used by creative consumers to express themselves through still images for decades as well as Full HD video since the introduction of the EOS Rebel T1i in 2009. Also known for their compact size and superb feature set these cameras have enticed many consumers to make this their first entry into Canon's EOS interchangeable lens camera family. All Canon EOS Rebel cameras are compatible with Canon's entire line of EF and EF-S lenses. The sales success and longevity of the EOS Rebel camera line is why the cameras are a household name across generations making it one of the most popular lines in SLR cameras. For more information about the entire Canon EOS Rebel DSLR camera lineup, please visit www.usa.canon.com/eos.

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2015† and is one of Fortune Magazine's World's Most Admired Companies in 2016. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact pr@cusa.canon.com.

ABOUT ANNA AKANA
Anna Akana started her YouTube channel in 2011, jumpstarting her career as an actress, producer, filmmaker and writer. Now with over 1.5 million subscribers, Anna has produced eight short films in the past two years, along with her weekly online show which tackles meaningful messages shared through a comedic lens. Aside from her YouTube channel, Anna regularly performs stand-up, co-hosts the podcast "Explain Things to Me" (iTunes Best of 2015) and has several digital and long form projects currently in development. Most recently her digital series, "Miss 2059," a 12-episode comedy sci-fi adventure series, premiered June 21st on Verizon's go90 platform. Akana has also created the clothing company Ghost & Stars, and has a publishing deal with Random House/Ballantine, which will have her first book published in 2017. As a screen actress, Akana's other credits include: Freeform's "The Fosters," and films "Kids vs. Monsters," "Hello, My Name is Doris" and "Ant-Man." Upcoming, she can be seen starring alongside Bella Thorne and Halston Sage in Awesomeness Film's new thriller, "You Get Me," and Comedy Central's new original series, "Corporate."

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† Based on weekly patent counts issued by United States Patent and Trademark Office.

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