Counterfeit Canon products are harder to spot than you think. And more destructive than you think.
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Learn more about the various events Canon has promoted our Anti Counterfeit Consumer Awareness Campaign.
In October 2017, Canon U.S.A. proudly sponsored Celebrate Safe Communities (CSC), in partnership with the National Crime Prevention Council, to promote awareness around the safety risks of using counterfeit products. CSC is focused on communities working with local law enforcement to address local issues and support crime prevention efforts. A variety of downloadable educational materials (example shown below) were created and made available for local CSC events.
At the 2017 Albuquerque International Balloon Fiesta, McGruff the Crime Dog® of the National Crime Prevention Council, came out to celebrate Crime Prevention Month in October by making a guest appearance at the Canon tent for meet and greets and photo ops. McGruff, an iconic symbol of crime prevention, spoke with visitors at the Canon tent promoting awareness around the safety risks of using counterfeit products.
On December 12, 2016, Canon U.S.A. joined a panel at a congressional briefing focused on counterfeits and consumer safety during the holiday shopping season. The briefing highlighted how government and industry are working together to combat trademark counterfeiting to protect consumers against substandard, unsafe counterfeit products in the marketplace. Other panelists included representatives from the National Intellectual Property Rights Coordination Center, Underwriters Laboratories, and the National Crime Prevention Council.
On June 10-11, 2015, Canon U.S.A., had a display at the 2015 UL Brand Protection Conference in St. Petersburg, FL. At this event, we promoted our Anti Counterfeit Consumer Awareness Campaign to law enforcement and brand protection service providers.
On April 15, 2015, Canon U.S.A. had a display at CES on the Hill at the Rayburn House Office Building in Washington, D.C. At this event, we promoted our Anti Counterfeit Consumer Awareness Campaign and demonstrated Canon products with genuine battery detection to a congressional audience.
On October 17-18, 2014, Canon U.S.A. had a display booth at the National Trademark Expo in Alexandria, Virginia, hosted by the United States Patent and Trademark Office (USPTO). At the Canon booth, we demonstrated the evolution of the Canon brand logo, discussed the importance of brand promotion and protection, and educated on the potential dangers of using counterfeit "Canon" products.
On May 1, 2014, Canon U.S.A. and the NYC College of Technology (City Tech) hosted a panel event about the dangers of counterfeits with experts from Canon, City Tech, Underwriters Laboratories, the U.S. Chamber of Commerce, and a Consumer Affairs Specialist. Watch highlights from the event.
On April 23, 2014, Canon U.S.A. received the U.S. Chamber of Commerce’s Global Intellectual Property Center's 2014 IP Champions Award for the Company's "Anti-Counterfeit Consumer Awareness Campaign" that highlights the dangers of counterfeit electronic goods. The campaign was recognized for the positive impact intellectual property has on the innovative process and its role in safeguarding the marketplace for consumers.
Photo by Ian Wagreich / © U.S. Chamber of Commerce