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PowerShot SX740 HS Black

Long Zoom Cameras

Item Code: 2955C001AA

Download the free Camera Connect app to transfer images to your mobile device, shoot your camera remotely, and more.

Features

40x Optical Zoom with Optical Image Stabilizer

Whether the action is happening right in front of you or far in the distance, the 40x Optical Zoom of the PowerShot SX740 HS has you covered. The camera's Intelligent Image Stabilization technology helps ensure that images and videos can be captured with clear and outstanding quality.

Zoom Framing Assistant

The Zoom Framing Assist function makes it easy to track a moving subject when the zoom lens is fully extended. Simply press and hold the Zoom Framing Assist button and the camera will automatically zoom out to help you locate your subject. Release the button to return the lens to its original zoom position, intelligently keeping the subject in focus until you're ready to capture the perfect close-up moment.

Certain images and effects are simulated.



Dual Sensing IS

Trust the advanced technology of Dual Sensing IS to deliver reliable image stabilization, even at the furthest reaches of the PowerShot SX740 HS camera's telephoto lens. By helping to correct unwanted shaking from accidental camera or body movement, the PowerShot SX740 HS can produce sharp and clear images.

Certain images and effects are simulated. Products not shown to scale.



ZoomPlus

When the 40x Optical Zoom reach just isn't enough, the PowerShot SX740 HS camera allows you to extend another 40x - for an approx. 80x zoom - without losing resolution thanks to its ZoomPlus option. See and capture things you never thought possible without moving an inch, from travel to concerts, to wildlife and so much more.

Capture 4K videos at a frame rate of up to 30p for super-high definition, cinematic results. Recording at almost four times the resolution of Full HD, you can see your subject in stunning clarity. Beautiful time-lapse videos can also be created in 4K simply and easily with the dedicated Time-lapse Movie mode. You can also harness the power of 4K frame cropping^ to extract still images from your video recordings. All of this is possible in-camera without the need for additional software.

PowerShot SX740 HS Sample 4K Movie

PowerShot SX740 HS Sample 4K Time-lapse Movie


^ Saving a still image from a single movie frame may not result in the same image quality as a normal still image. Still image aspect ratio is 16:9. When trimming, the images will be cropped, and the angle of view is smaller.

Built-in Wi-Fi®* Capability

The PowerShot SX740 HS camera is designed to make using Wi-Fi®* connectivity fast and easy. It can transfer files directly to a compatible smart device using the free Camera Connect app. Simply connect to the Camera Connect app* to transfer images to your smart device, then share and upload from the device directly to various social media sites and web services or print directly to compatible wireless Canon printers.

Certain images and effects are simulated. Products not shown to scale.



Built-in Bluetooth®** Capability

Bluetooth®** pairing helps you connect the camera to compatible smart devices using the free Canon Camera Connect app*. This low-energy wireless connection helps preserve battery life while allowing remote control of the PowerShot SX740 HS camera. It also sends continuously updated GPS^ location data from your phone, letting you geotag what you've captured so you can know precisely where you took that epic vacation photo. You can also establish a direct Wi-Fi® connection to use your compatible smartphone as a viewfinder, as well as check and download previously captured photos and videos.

Certain images and effects are simulated. Products not shown to scale.



Remote Shooting and Wireless Printing

Wireless capabilities also allow you to use your compatible smart devices with the Canon Camera Connect app* to remotely control the camera, which is useful for self-portraits and group shots or for shooting from a distance (as long as the camera is in wireless range).

Certain images and effects are simulated. Products not shown to scale.



Automatic Image Transfer^^

Backing up your photos and videos is easy with the PowerShot SX740 HS camera, which can automatically send what you've captured to your computer and other compatible devices. After the initial setup with Image Transfer Utility 2, all you need to do is leave your camera on when it's connected to a Wi-Fi® network and the files will be sent without any further effort from you.

Certain images and effects are simulated. Products not shown to scale.



* Compatible with iOS® versions 9.3/10.3/11.2, Android™ smartphone and tablet versions 4.4/5.0/5.1/6.0/7.0/7.1/8.0/8.1. Data charges may apply with the download of the free Canon Camera Connect app. This app helps enable you to upload images to social media services. Please note that image files may contain personally identifiable information that may implicate privacy laws. Canon disclaims and has no responsibility for your use of such images. Canon does not obtain, collect or use such images or any information included in such images through this app.

** Compatible with select smartphone and tablet devices (Android™ version 5.0 or later and the following iOS® devices: iPhone 4s or later, iPad 3rd gen. or later, iPod Touch 5th gen. or later) equipped with Bluetooth® version 4.1 or later and the Camera Connect App Ver. 2.2.20. This application is not guaranteed to operate on all listed devices, even if minimum requirements are met.

^ In certain countries and regions, the use of GPS may be restricted. Therefore, be sure to use GPS in accordance with the laws and regulations of your country or region. Be particularly careful when traveling outside your home country. As a signal is received from GPS satellites, take sufficient measures when using in locations where the use of electronics is regulated.

^^ It is necessary to download and install Canon's Image Transfer Utility 2. Connect the camera and computer each to your home network, and only the camera must be paired with ITU2 the first time.

The PowerShot SX740 HS camera features a 20.3 Megapixel*** High-Sensitivity CMOS sensor for powerful imaging performance. Utilizing a sophisticated light-capturing design, it provides high sensitivity for high ISO capture with reduced noise, delivering clear, detailed results even in low light. It also enables fast continuous shooting and fast autofocus for high-speed performance that helps you capture important moments.

*** Image processing may cause a decrease in the number of pixels.

The PowerShot SX740 HS camera features the DIGIC 8 Image Processor, which helps improve autofocus performance, enables you to shoot 4K UHD 30p video and aids with many other advanced features. It comes with an improved Auto Lighting Optimizer, which helps minimize blown-out areas by maintaining color and detail in the bright parts of a photo. When set to High, it can even smooth the transitions between colors, helping you take impressively lifelike sunrise and sunset photos.

Get a unique perspective on the world with the 3.0-inch tilt-type LCD of the PowerShot SX740 HS camera. The screen can be tilted upwards 180° to face all the way around to the front, letting you capture perfect selfies or frame your subjects from amazing perspectives.

With autofocus tracking on to help keep your shots sharp, you can maintain the speed and shoot at up to 7.4 fps - ideal for sports, wildlife, moving subjects or anything unpredictable. Whatever life throws at you, you'll be ready to record it with a fast continuous shooting speed of up to 10.0 fps with the AF Lock feature on.

Certain images and effects are simulated.

With its Feature Assistant function, the PowerShot SX740 HS camera can help you take advantage of its advanced features and create impressive photos with ease. By explaining and illustrating the camera's shooting modes and their effects with sample photos of each mode, Feature Assistant encourages experimentation and provides guidance for creating amazing photographs.

Certain images and effects are simulated.

Specifications

Type


Compact digital still camera with built-in flash, 40x Optical, 4x Digital and 160x Combined Zoom with Optical Image Stabilizer

Type


20.3 Megapixel*, 1/2.3-inch CMOS
* Image processing may cause a decrease in the number of pixels.

Total Pixels


Approx. 21.1 Megapixels

Effective Pixels


Approx. 20.3 Megapixels

Focal Length


4.3 (W) - 172.0 (T) mm (35mm film equivalent: 24-960mm)

Optical Zoom


40x

Digital Zoom


Approx. 4x

Focusing Range


Auto: 0.4 in. (1cm) - infinity (W), 6.6 ft. (2.0m) - infinity (T)
Normal: 2.0 in. (5cm) - infinity (W), 6.6 ft. (2.0m) - infinity (T)
Macro: 0.4 in. - 1.6 ft. (1-50cm) (W)

Autofocus System


TTL Autofocus

Optical Viewfinder


Not available

LCD Monitor


3.0-inch TFT Color LCD with wide viewing angle (4:3)

LCD Pixels


Approx. 922,000 dots

LCD Coverage


Approx. 100%

Maximum Aperture


f/3.3 (W), f/6.9 (T)

Shutter Speed


1 - 1/3200 sec.
15 - 1/3200 sec. (in all shooting modes)

Sensitivity


Auto: ISO 100-1600
P: ISO 100-3200

Light Metering Method


Evaluative, Center Weighted Average, Spot

Exposure Compensation


±3 stops in 1/3-stop increments

White Balance Control


Auto, Daylight, Shade, Cloudy, Tungsten Light, White Fluorescent Light, Custom, WB Correction

Built-in Flash


Auto, On, Slow Synchro, Off

Flash Range


Approx. 1.6-16.4 ft. (W), 6.6-8.2 ft. (T)Approx. 50.0cm - 5.0m (W), 2.0m-2.5m (T)

Flash Exposure Compensation


±2 stops in 1/3 increments

Shooting Modes


P, M, Tv, Hybrid Auto, Auto, Standard, Vivid, Neutral, B/W, Sepia, Video Snapshot, Food

Self Timer


Off / 2 sec. / 10 sec. / Custom

Wireless Control


Built-in Wi-Fi™ and Bluetooth®

Continuous Shooting


High-speed Continuous Shooting in One-Shot AF mode: Approx. 10.0 shots/sec.
Low-speed Continuous Shooting in One-Shot AF mode: Approx. 4.0 shots/sec.
High-speed Continuous Shooting in Servo AF mode: Approx. 7.4 shots/sec.
Low-speed Continuous Shooting in Servo AF mode: Approx. 4.0 shots/sec.

Continuous shooting speed may become slower due to the following factors: Tv value, Av value, subject conditions, shooting environment, use of flash, ISO speed, zoom position.

Storage Media


SD/SDHC/SDXC and UHS-I Memory Cards

File Format


Design rule for Camera File system (DCF) compliant; DPOF (Version 1.1) compatible

Image Recording Format


Fine / Normal

JPEG Compression Mode


Still Image: EXIF 2.31 (JPEG)
Video: MP4 (Image: MPEG-4 AVC/H.264; Audio: MPEG-4 AAC-LC (Stereo))

Number of Recording Pixels


Still Images:
  1. 16:9 - Large: 5184 x 2912; Medium 1: 3648 x 2048; Small: 2432 x 1368
  2. 3:2 - Large: 5184 x 3456; Medium: 3648 x 2432; Small: 2432 x 1616
  3. 4:3 - Large: 5184 x 3888; Medium: 3648 x 2736; Small: 2432 x 1824
  4. 1:1 - Large: 3888 x 3888; Medium: 2736 x 2736; Small: 1824 x 1824
Videos:
4K 3840 x 2160: 29.97 fps
Full HD 1920 x 1080: 59.94 fps, 29.97 fps
HD 1280 x 720: 59.94 fps


Playback Modes File


Protect, Rotate, Erase, Set Image Search Conditions, Slideshow, Photobook Set-up, Rating, Movie Playback, Highlight Alert, Movie Frame Grab*, Resize**, Cropping**, Tilt Correction**, Red-Eye Correction**

* 4K movies only.
** Applicable only to images taken with the same model.

Video Out


HDMI (Type D)

Audio Out


Stereo

Other


Hi-Speed USB (Micro); direct connection to Canon SELPHY, PIXMA Photo Printers & PictBridge compatible printers

Power Source


Battery Pack NB-13L

Shooting Capacity


Approx. 265 shots
Approx. 370 shots in ECO Mode

Video Recording Time (CIPA compliant): Approx. 60 min.
Video Recording Time (Continuous Shooting): Approx. 100 min.

Playback Time


Approx. 5 hours

Operating Temperature


32-104°F/0-40°C

Operating Humidity


10-90%

Dimensions (W x H x D)


Approx. 4.33 x 2.51 x 1.57 in. / 110.1 x 63.8 x 39.9mm

Weight


Approx. 10.5 oz. / 299g (CIPA standard)
Approx. 9.7 oz. / 275g (Body only)

PowerShot SX740 HS

PowerShot SX740 HS PowerShot SX740 HS Battery Pack NB-13L Battery Charger CB-2LH Wrist Strap WS-800 (USB Interface Cable and Digital Camera Solution CD-ROM are not included.)
PowerShot SX740 HS - What's in the Box - Battery Pack, Charger, Strap and Camera

Compatible Supplies & Accessories

Canon offers a wide range of compatible supplies and accessories that can enhance your user experience with you PowerShot SX740 HS that you can purchase direct. Scroll down to easily select items to add to your shopping cart for a faster, easier checkout. Visit the Canon Online Store

 

 

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Sample Images

File Size 4.8MB
Shooting Mode Manual
Tv (Shutter Speed) 1/60
Aperture Value (Av) 3.3
Metering Mode Evaluative
ISO Speed 100
Lens 4.3 - 172.0mm
Focal Length 4.3mm
Digital Zoom None
Image Stabilizer On
Image Size 5184 x 3888
Image Quality Fine
Flash Off
White Balance Custom
AF Mode Manual Focus
Parameters Contrast: Normal
Saturation: Normal
Color Space sRGB
Drive Mode Single Shot
File Size 6.3MB
Shooting Mode Manual
Tv (Shutter Speed) 1/5
Aperture Value (Av) 3.3
Metering Mode Evaluative
ISO Speed 100
Lens 4.3 - 172.0mm
Focal Length 4.3mm
Digital Zoom None
Image Stabilizer On
Image Size 5184 x 3888
Image Quality Fine
Flash Off
White Balance Custom
AF Mode Manual Focus
Parameters Contrast: Normal
Saturation: Normal
Color Space sRGB
Drive Mode Single Shot
File Size 4.9MB
Shooting Mode Program AE
Tv (Shutter Speed) 0.4
Aperture Value (Av) 3.5
Metering Mode Evaluative
ISO Speed -1 1/3
Lens 4.3 - 172.0mm
Focal Length 5.3mm
Digital Zoom None
Image Stabilizer On
Image Size 5184 x 3888
Image Quality Fine
Flash Off
White Balance Auto
AF Mode Continuous AF
Parameters Contrast: Normal
Saturation: Normal
Color Space sRGB
Drive Mode Single Shot

This is to make Misc appear on the page when needed.

Videos

Get to Know the New PowerShot SX740 HS

See how the combination of the superb 40x Optical Zoom and 4K video capabilities, as well as a variety of inspiring features, can help you get the perfect image, near or far.

PowerShot SX740 HS Sample 4K Movie

PowerShot SX740 HS Sample 4K Time-lapse Movie


This is to make Misc appear on the page when needed.

DISCLAIMERS


* Compatible with iOS® versions 9.3/10.3/11.2, Android™ smartphone and tablet versions 4.4/5.0/5.1/6.0/7.0/7.1/8.0/8.1. Data charges may apply with the download of the free Canon Camera Connect app. This app helps enable you to upload images to social media services. Please note that image files may contain personally identifiable information that may implicate privacy laws. Canon disclaims and has no responsibility for your use of such images. Canon does not obtain, collect or use such images or any information included in such images through this app.
** Compatible with select smartphone and tablet devices (Android™ version 5.0 or later and the following iOS® devices: iPhone 4s or later, iPad 3rd gen. or later, iPod Touch 5th gen. or later) equipped with Bluetooth® version 4.1 or later and the Camera Connect App Ver. 2.2.20. This application is not guaranteed to operate on all listed devices, even if minimum requirements are met.
*** Image processing may cause a decrease in the number of pixels.

† Prices and specifications subject to change without notice. Actual prices are determined by individual dealers and may vary.

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