Take That Camera To Go! Canon U.S.A Launches Compact Powershot G7 X Mark II And PowerShot SX720 HS Digital Cameras
MELVILLE, N.Y., February 17, 2016 – Ideal for both advanced amateur and pro photographers looking for a convenient, high performance compact camera with the ability to connect to compatible digital devices, Canon U.S.A. Inc., a leader in digital imaging solutions, proudly introduces the compact PowerShot G7 X Mark II1 and lightweight PowerShot SX720 HS digital cameras.
Canon’s new PowerShot G7 X Mark II digital camera pairs a 1.0-inch, 20.1 Megapixel* CMOS sensor with Canon’s new DIGIC 7 Image Processor to help reduce noise and deliver outstanding image quality, even in low light shooting situations. The PowerShot SX720HS digital camera boasts a new 40x Optical Zoom lens (equivalent to 24-960mm), providing outstanding performance, reach and resolution for everyday use and when shooting memorable family events, while easily slipping into a pocket or purse.
“In today’s world, compact cameras must work well with other devices and still offer superb quality. The PowerShot G7 X Mark II and PowerShot SX720 HS cameras both provide outstanding image quality with amazing optical zoom lenses and they easily connect with compatible phones, tablets and other smart devices so great images can be shared and enjoyed” stated Yuichi Ishizuka, president and COO, Canon U.S.A., Inc.
Sleek and Sophisticated
The first Canon camera to feature Canon’s new high—speed DIGIC 7 Image Processor,the PowerShot G7 X Mark II digital camera is a model of compact sophistication and speed with a high-quality sleek body and optimum comfort grip. Building on the success of Canon’s PowerShot G7 X digital camera, the PowerShot G7 X Mark II digital camera features a fast startup and improved RAW continuous shooting speed of up to eight frames per second (fps) with short intervals between shots. Additional features include:
Bright f/1.8 (W) – f/2.8 (T), 4.2x (24–100mm equivalent) optical zoom lens with Canon’s Intelligent Image Stabilizer (IS) and a 9-blade iris diaphragm;
Multi-angle 3.0-inch capacitive touch panel LCD with a screen resolution of 1.04 million dots and tilt options of 180° up and 45° down;
Ability to capture 1080p Full HD video in MP4 format with stereo sound;
Built-in Wi-Fi®** and Near Field Communications (NFC™)*** capability with a dedicated Wi-Fi button for easy sharing and transferring of images and videos;
Picture Style function that offers superb command of in-camera color, contrast, and sharpness;
In-camera RAW conversion, making it possible to preview customized image processing modifications on the camera, without the use of a computer;
Convenient control ring lever that enables users to quickly switch between stepped and continuous ring movement;
Time-Lapse Movie feature to help capture images at preset intervals and combine them to create a short movie clip;
Panning feature that allows the camera to lock onto the main subject using Canon’s Intelligent IS technology to automatically adjust the shutter speed for beautiful background blur.
The Canon PowerShot G7 X Mark II digital camera is currently scheduled to be available in May 2016 for an estimated retail price of $699.992.
Powerful Zoom Delivers Virtually Shake-Free Images
The Canon PowerShot SX720 HS digital camera is equipped with a new powerful zoom lens and is the ideal choice for amateur photographers looking to take a step up from a smartphone or entry-level digital camera to a lightweight, compact camera. The PowerShot SX720 HS digital camera’s new 40x Optical Zoom lens (24-960mm equivalent focal length range) uses one Hi-UD, three UD and three aspheric lens elements to help achieve high image quality and high magnification, while also utilizing Canon’s Intelligent Imaging Stabilizing (IS) technology for greater optical performance.
As the successor to Canon’s PowerShot SX710 HS digital compact camera, the PowerShot SX720 HS digital camera features increases its zoom range while maintaining compact size for maximum convenience. Additional features include:
A dedicated Wi-Fi® button for easy sharing and transferring of images and videos utilizing the camera’s built-in WiFi and NFC technology;
20.3 Megapixel* CMOS sensor with Canon’s DIGIC 6 Image Processor to help deliver outstanding image quality, even in low light;
1080p/60 Full HD video capture with stereo sound;
3.0-inch LCD (approx. 922,000 dots) to allow for easy viewing, even from a wide angle;
Zoom Framing Assist that allows the lens to automatically zoom in or out while the camera follows subject movement and helps keep it in focus;
Story Highlight feature that enables the camera to automatically compile images and videos3 from a certain day or event into a mini-highlight reel with music and effects;
Creative Shot mode that uses composition, color and lighting from an original image to create artistic images.
Canon’s PowerShot SX720 HS digital camera is currently scheduled to be available in March 2016 for an estimated retail price of $379.992.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2015† and is one of Fortune Magazine's World's Most Admired Companies in 2015. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact email@example.com.
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† Based on weekly patent counts issued by United States Patent and Trademark Office.
1 This device has not been authorized as required by the rules of the Federal Communications Commission. This device is not, and may not be offered for sale or lease, or sold or leased, until authorization is obtained.
2 Availability, pricing and specifications are subject to change without notice. Actual prices are set by individual dealers and may vary.
3 Videos must be shot in Hybrid Auto or Short Clip.
* Image processing may cause a decrease in the number of pixels.
** Compatible with iOS® versions 7.1/8.4/9.0, AndroidTM smartphone and tablet versions 4.0/4.1/4.2/4.3/4.4/5.0/5.1. Data charges may apply with the download of the free Canon Camera Connect app. This app helps enable you to upload images to social media services. Please note that image files may contain personally identifiable information that may implicate privacy laws. Canon disclaims and has no responsibility for your use of such images. Canon does not obtain, collect or use such images or any information included in such images through this app.
*** Compatible with Android smartphone and tablet versions 4.0/4.1/4.2/4.3/4.4/5.0/5.1.
Left: G7X Mark II