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Kokomo x iHeartRadio Music Festival Partnership
Creating Exclusive, Immersive, and Rewarding Experiences for Music Fans
Kokomo by Canon, a first-of-its kind virtual reality software, partnered with the iHeartRadio Music Festival to create excitement around the Early Access launch of its VR app through custom immersive experiences, featuring iHeartRadio Music Festival Host Ryan Seacrest.
IHEARTRADIO RYAN SEACREST VR SCAVENGER HUNT
Through the Kokomo VR app, fans were invited to participate in a virtual scavenger hunt in the iHeartRadio studio, selecting items that Ryan and co-host Sisanie need before heading to Vegas for a chance to join Ryan Seacrest for a once-in-a-lifetime weekend.
Leading Up To The iHeartRadio Music Festival
Flyaway Sweepstakes
One lucky winner & a guest had a chance to win the Ultimate VIP trip to the iHeartRadio Music Festival Weekend in Las Vegas.
Broadcast & Digital
On-air promos & digital streaming audio integrations delivered 270M+ impressions to listeners across the U.S.
BTS Social Video
Social video promoting the experience delivered 8M+ impressions across iHeartRadio owned and operated channels as well as Ryan’s morning show On Air With Ryan Seacrest show handles.
IHEARTRADIO MUSIC FESTIVAL WEEKEND
At the Festival in Vegas, fans were invited to the Kokomo VR Lab at the House of Music to try a special immersive VR experience, where they were able to get a behind- the-scenes feel for what it’s like to be virtually with Ryan Seacrest and Sisanie rehearsing to host the iHeartRadio Music Festival.
On-site Activation & Post-event Amplification
Consumer Engagements
Guests could enter the Kokomo on-site sweepstakes for a chance to win prizes. Kokomo pins were also distributed with QR code driving app downloads.
Insider Social Video
Custom social video, featuring Sisanie walking through the Kokomo activation, delivered 5M+ impressions across iHeartRadio owned and operated channels.
Creators
Four content creators shared their Kokomo experience at the Festival with custom videos delivering 2.6M total views and 4.5M impressions.
ABOUT KOKOMO BY CANON
Kokomo by Canon is an immersive virtual reality software application that connects people in lifelike 3D environments with live-captured full-body view, available using the Meta Quest 2 VR headset and compatible mobile phone.
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