Canon Comprises Number One Share of Press Cameras Used During Rugby World Cup New Zealand 2021

MELVILLE, NY, November 29, 2022 – Canon Inc. announced that Canon-brand equipment comprised the number one share — approximately 75%1 of cameras — used by press photographers at four matches — semifinals (two matches), 3rd place qualifiers, and final match — of Rugby World Cup New Zealand 20212. Throughout the tournament, Canon has empowered professional photographers aiming to capture decisive moments and contributed to the success of the tournament.

Professional photographers demand comprehensive assistance from camera makers, including state-of-the-art technology, top-class performance, customized service and a strong support network. Canon is active behind the scenes at a wide variety of sporting events, aiming to achieve “zero downtime” for professional photographers so they’re never forced to stop and miss definitive moments of these intense competitions. For decades, the Company has built a reliable reputation and helped support journalists on the front lines through a wide range of services. Thanks to such efforts, Canon-brand equipment comprised the number one share — approximately 75%1 of cameras — used by press photographers at four matches—semifinals (two matches), 3rd place qualifiers, and final match — of Rugby World Cup New Zealand 2021 (9th Women’s edition).

Canon will continue striving to create competitive, highly reliable products and, through such on-site support of journalists as equipment maintenance, contribute to the further advancement of photographic and videographic expression.

Comment from Greg Bowker – Getty Images

“Whether I was running the sidings or covering back-to-back games at the Rugby World Cup 2021, having the Canon EOS R3, EOS R5 and EOS-1D X Mark III in hand, around my neck and over my shoulder, I felt confident that the trusted reliability of Canon cameras would help me capture any moment in New Zealand's unpredictable environment.”

Comment from David Rowland – Reuters

“Having the support of Canon has been a tremendous asset. On site, the technicians gave my cameras a basic service and sensor clean to make sure I was match fit for the 26 games of rugby that lay ahead. I was able to supplement my equipment specifically with the loan of two wireless file transmitters which the friendly and knowledgeable Canon staff set up. This enabled me to file directly from my cameras to the Reuters Picture Desk, enabling the images to be available to world-wide clients instantly.”

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $30.6 billion in global revenue, its parent company, Canon Inc. (NYSE: CAJ), as of 2021 has ranked in the top-five overall in U.S. patents granted for 36 consecutive years† and was one of Fortune Magazine's World's Most Admired Companies in 2022. Canon U.S.A. was featured in Newsweek’s Most Loved Workplaces list for 2021, ranking among the top 100 companies for employee happiness and satisfaction at work. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting and follow us on Twitter @CanonUSA.


† Number of patents for 2021 are based on figures released by IFI CLAIMS Patent Services. Figures for 2005 to 2020 are based on information issued by the United States Patent and Trademark Office.

1 Average of data obtained from 4 matches of tournament. Based on a Canon survey.

2 Due to the COVID-19 pandemic, the tournament scheduled for 2021 was postponed to 2022.

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