PowerShot V10 Vlog Camera and OCT-R1 Ophthalmic Device Win International Design Award, Red Dot Design Award

MELVILLE, NY, May 3, 2024 – Canon U.S.A. Inc., a leader in digital imaging solutions, today announced that the company's PowerShot V10 vlog camera and OCT-R1, an optical coherence tomography (OCT) device, won the Red Dot Design Award 2024 for Production Design at an awards show hosted by Red Dot Award AG (based in Switzerland). The awards ceremony will be held on June 24, 2024 in Essen, Germany.

The PowerShot V10 is a vlog camera that features a 1” CMOS sensor and large-diameter microphone for achieving high image and audio quality in a compact body which can easily be stored in a small bag. It employs a vertical design suitable for shooting video easily with just one hand and an easy-to-understand and simple UI (user interface) with limited display information, making it easy for even first-time camera users to enjoy full-fledged video shooting. In addition to handheld shooting, the camera is equipped with an internal stand that can be used to adjust the camera angle, thereby allowing users to set the device down and shoot from multiple angles without having to use a tripod, etc.

The OCT-R11 is an ophthalmic device that utilizes OCT technology, which captures tomographic images of retinas using near-infrared light, and is equipped with the functions of a retinal camera. OCT is used in the study of ophthalmology and health checks for the diagnosis and observation of eye-related illnesses such as glaucoma and age-related macular degeneration, which have been on the rise in recent years. This product features a touch-panel-style UI and can be linked with a touch-panel display1 so that the photographing position of the device can automatically be adjusted simply by touching the screen where the eye is displayed. Additionally, the main unit has been compacted, enabling necessary auxiliary equipment such as PCs to fit neatly onto the motorized table1 for a flexible layout that does not take up much space.

Both PowerShot V10 and OCT-R1 have received high praise for their designs, having received the Good Design Award 2023 (Japan) as well as the iF Design Award 2024 (Germany), which is similarly as internationally prestigious as the Red Dot Design Award. These awards have encouraged Canon to continue creating products that expertly blend performance with design.

About the Red Dot Design Award

The Red Dot Design Award, established in 1955, is one of the world’s largest design-centered awards competitions. Excellent designs are chosen in three divisions—Product Design, Brand & Communication Design, and Design Concept. This year, entries from 60 countries and regions were evaluated by internationally renowned design specialists under nine criteria including innovation, functionality, quality, and ergonomics.

About Canon U.S.A. Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $29.4 billion in global revenue, its parent company, Canon Inc. as of 2023 has ranked in the top-five overall in U.S. patents granted for 38 consecutive years. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To learn more about Canon, visit us at www.usa.canon.com and connect with us on LinkedIn at https://www.linkedin.com/company/canonusa.


† Based on weekly patent counts issued by United States Patent and Trademark Office.

1 Equipment such as display and motorized table (an electrically powered table used to load ophthalmic equipment) must be separately arranged since OCT-R1 is not equipped with either.

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