Canon Launches New Cropping Guide for Select EOS Cameras, Empowering Customers to Capture Beautifully Optimized Photos

MELVILLE, NY, December 9, 2024 – Canon Inc., the parent company of Canon U.S.A., Inc., a leader in digital imaging solutions, announced today a new Cropping Guide feature that will be available via a firmware update for the Canon EOS R50, EOS R10 and EOS R7 camera models that allows users to more easily frame their subjects through the use of four tailored on-screen guides. The new feature will be available December 9th from Canon USA for the price of $120 USD. For customers who have previously purchased one of the camera models compatible with the feature, they can send their device to a Canon Service Center and it will be returned with the Cropping Guide feature installed. For those new customers interested in the above mentioned models, the option to purchase them pre-loaded with the feature (for an additional cost) will be available via Canon Direct and other dealers starting December 9th.

The new Cropping Guide feature provides on-screen guidelines that help shooters position subjects with precision, helping to ensure consistent and professional results while saving time on editing. It allows for Canon users to position the frame at the time of capture so that post-production and editing can be kept at a minimum. Lastly, the Cropping Guides can be applied to horizontal or vertical framing scenarios, allowing for a wide range of shooting situations.

Canon will showcase its new offering to visitors to the School Photographers Association of California (SPAC) trade show from January 21-25 in Las Vegas, NV at the South Point Hotel and Casino at Booth #715. This new feature is specifically designed for school photography, sports events, or any scenario in which subjects need to maintain a consistent position.

Availability
Cropping Guide will be available December 9th. For additional information about the software, a list of compatible cameras and how to access the Cropping Guide, please visit here.

About Canon U.S.A. Inc.
Canon U.S.A. Inc. is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $29.4 billion in global revenue, its parent company, Canon Inc. as of 2023 has ranked in the top-five overall in U.S. patents granted for 38 consecutive years†. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To learn more about Canon, visit us at www.usa.canon.com and connect with us on LinkedIn at https://www.linkedin.com/company/canonusa.

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† Based on weekly patent counts issued by United States Patent and Trademark Office.