Wherever you are on your journey to mastering flash photography, it’s easy to simplify and streamline your techniques with the ground-breaking Speedlite 470EX-AI, the world’s first flash with an AI (Auto Intelligent) Bounce function*. It can select and maintain the ideal bounce flash angle and settings, automatically swiveling the flash head into place to help easily create gorgeous lighting effects. Combined with a number of powerful and versatile features, the Speedlite 470EX-AI is an innovative, well-rounded performer. It just might change the way you think about flash photography!