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Print for Action

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It is no secret that most brands are facing a common plight – if Millennials and Generation Z are the catalyst to change, the business leaders of tomorrow, how do we reach them? In a generation of youths that we stereotypically argue are glued to their phones, print continues to permeate. And while the medium may be evolving, it is one that has the power to inspire change, from helping people today promote social actions to influencing their purchasing decisions; there is no fear of it being forgotten.

Print for Action highlights the power of print’s versatility by coupling Canon’s deep heritage in manufacturing innovative print solutions with proven statistics meant to educate and help empower tomorrow’s business leaders. All statistics are sourced from an independent, third-party research report, conducted by Ipsos, which studies consumer perception and use of printed materials today, and into the future.

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For additional press information, please contact Siobhan Cullagh: scullagh@cusa.canon.com